Featured in:
You're Brilliant at What You Do... So Why Do You Sound Like Every Other Coach?
It’s 11:47 PM. You’re staring at your laptop screen, cursor blinking mockingly at you.
You know you have something powerful to offer. Years of expertise. A transformation that could change everything for your clients. But every time you try to explain it, the words come out…wrong.
Too coachy. Too complicated. Too much like everyone else.
You end up over-explaining, justifying, rambling—desperately trying to prove you belong in this space.
And that voice in your head whispers: “You have a certification/degree in [insert your old field]. Is this… dumb? Can I really do this?”
Here's What's Really Happening...
You’re not suffering from “imposter syndrome.”
You’re suffering from CONFUSION.
Your expertise feels scattered—like puzzle pieces you can't quite fit together. You have this vague sense of where you want to take your clients, but you can't see the clear path from A to Z.
So you stay stuck in the life that’s suffocating you:
-> Rigid schedules that crush your creativity.
-> Working all hours without compensation for your true expertise.
->The growing ache of unfulfillment that follows you home each night.
Meanwhile, your dream life—that slow Tuesday morning with coffee and journaling, dropping the kids off unhurried, creative work that lights you up, ending your day when YOU choose—feels like a fantasy reserved for “other people.“
Here's the truth no one's telling you...
Every successful coach you admire has ONE thing you don't: A signature framework.
Not another certification. Not more credentials. Not even more clients.
A clear, step-by-step process that transforms their scattered expertise into a systematic methodology their clients can’t get anywhere else.
Think about it. Tony Robbins has his system. Brené Brown has hers. Every coach charging premium prices and living that freedom lifestyle has created their own unique process.
The messy toolbox of your knowledge? It needs to become a precision instrument.
What Happens When You Don’t Have This?
You keep circling. Explaining differently each time someone asks what you do. Charging prices that make you cringe because deep down, you’re not sure you can guarantee the outcome.
Your family watches you “play business” while you stay stuck in that job that’s slowly killing your soul.
Six months from now, you’ll be having the same conversations. Feeling the same confusion. Living the same rigid life.
The shame of not stepping into what you know you’re called to do will eat at you.
Time is the one thing you can’t get back.
I'll show you how to build yours inside the...
Inside the Framework Builder Lab I'll walk you through the Reverse Design Method
in 3 simple steps:
1: REVERSE DESIGN
In this phase, you will discover:
- How To Create a Results-Guaranteed Process So That You Feel Clear And Confident
- How To Identify Clear Client Objectives
- How To Create A Successful Client Journey
- How To Identify The Best Coaching Container For Your Framework
2: BUILDING OUT YOUR CONTENT
In this phase, you will discover:
- How To Build Out Content That Encourages Your Clients To Take Action
- How To Create Deliverables That Align With Your Coaching AND Deepen Client Results
- The Secret To Creating AMAZING Content For Your Clients
3: FRAMEWORK INFUSION
In this phase, you will discover:
- How To Name & Package Your Framework
- How To Amplify Your Framework
- How To Deepen Self-Belief In Your Framework
Plus these amazing bonuses!
Here are some of the amazing results our Framework Builder Lab students are having...
"Being in the Lab and learning from a framework makes me want to be the type of coach who has a framework. I want my clients to feel the way I do about the Lab."
"Being in the Lab and learning from a framework makes me want to be the type of coach who has a framework. I want my clients to feel the way I do about the Lab."
Meet Angelyn...
…Coach to Speech Language Patholgoist to prevent burnout and build work like balance.
Before Her Framework: Lacked confidence in how she would coach her clients, felt like an imposter, and wasn’t sure how to package up her work as an SLP and her doctoral degree in burnout prevention.
After the F.B.L: She created the Thrive Method for S.L.P.s, has complete clarity an confidence in what she brings to her clients, and has filled up her coaching roster.
Meet Diane...
… She helps solopreneurs save time, make more money, and scale their business in half the time with customized systems.
Before the F.B.L.: After years of experience running a done-for-you agency, she lacked the confidence in her ability to get her clients results and shift it into a coaching model so she could make more money. She was burned out and facing an income ceiling.
After the F.B.L.: Diane built her framework, Inside Out Systems, and used it to build a scalable business model. She knows how to talk about what she does as a coach and has grown her revenue 2X+.
"I'm so freakin' happy I found the F.B.L. You are so methodical and gave me total confidence to coach my clients. Since building my framework, I've increased my prices by 2K, I have sold out two rounds of my group program and I have stepped fully into my role as a coach. The resources in this program are better than programs I've taken that are 10X this investment."
"I'm so freakin' happy I found the F.B.L. You are so methodical and gave me total confidence to coach my clients. Since building my framework, I've increased my prices by 2K, I have sold out two rounds of my group program and I have stepped fully into my role as a coach. The resources in this program are better than programs I've taken that are 10X this investment."
"Amanda, I am so grateful for the F.B.L. and for the coaching you gave me around so many aspects of my framework. It's literally been a game changer for my confidence on sales calls!"
"Amanda, I am so grateful for the F.B.L. and for the coaching you gave me around so many aspects of my framework. It's literally been a game changer for my confidence on sales calls!"
Meet Erica...
…Spiritual Leadership Coach to Corporate Leaders and Executives.
Before the F.B.L.: She lacked clarity on the difference between her package and her offer and didn’t know how to convey the transformation her clients would get when they coached with her. She was nervous on sales calls and lacked confidence when it came to the offer.
Results: She is charging premium prices for her services. In fact, she closed her first 5-figure coaching clients within 30 days of signing up for the F.B.L. She now knows exactly how to talk about what she does, and has filled her group program, the Thrive Leadership Academy.
Once you complete the Framework Builder Lab™ here is what you will have:
- Crystal clarity on exactly what results your clients get (and how to communicate it in language that makes them say "that's exactly what I need").
- Complete confidence in your process—no more second-guessing or feeling like a fraud.
- A step-by-step system you can use in every client interaction, sales conversation, and marketing message.
- The exact container your framework belongs in (1:1, group, course, intensive).
- Premium positioning that justifies the prices you actually want to charge.
Framework Builder Lab™ is for coaches, mentors, practitioners, therapists, or content experts who:
- You have real expertise but struggle to articulate your unique process.
- You're tired of sounding like every other coach in your space.
- You know you're meant for something bigger than your current career.
- You're ready to stop undercharging and start attracting premium clients.
- You want a clear system that guarantees client results (and builds your confidence).
Who Framework Builder Lab™ is NOT for:
- Someone who wants their signature framework for them.
- Coaches who care more about making money than their clients' results.
- Someone who wants to just copy + paste someone else's work.
Hear from some of our Framework Builder Graduates...
HOLLY HART
Hartfelt Healings, LLC
JAMIE GULINO DAVIS
Sales Conversion Strategist
JAZMINE RAMIREZ
Millennial Money Method
LIZ THURSTON
Adoption Mentor
Your Investment
One investment. Lifetime of clarity.
Because the alternative—staying stuck in confusion, undercharging, living someone else’s timeline—costs you everything.
Your expertise deserves a system. Your clients deserve predictable results. You deserve the confidence to charge what you’re worth.
Framework Builder Lab
Our ONLY Live Cohort of 2025 Starts Wednesday, 10/22/25, at 10 AM AZ time and foes for 8 weeks-
Core Training Modules ($4987 value)
-
BONUS Bundle ($1997 value)
-
Lifetime Access To F.B.L. Modules ($1997)
-
Access To The Framework Builder VIP Facebook Community ($497 value)
-
Access to eight Live Coaching Sessions + Q&A (Kicks off 10/22 at 10am AZ time)
($5997 value) -
Total Value:
$15,475 -
$997
But Wait—I Don't Have Hundreds of Clients Yet...
Stop right there. You don't need hundreds of clients to create a powerful framework. You need your own transformation, your expertise, and a clear process for helping others achieve what you've achieved. I've helped coaches create six-figure frameworks based on their personal journey and professional background—before they had a single paying client. Your framework creates your clients, not the other way around.
FAQ's
Is this just for coaches?
The FBL is for anyone who mentors, coaches, and serves people with a proven process and wants to nail it down. Graduates of the FBL are coaches, mentors, and industry leaders who want a clear methodology.
What If I'm just starting out?
Yes!!! Join us because getting clear on your framework as you start out will give you major confidence in how you show up with clients and in your brand.
When are the live coaching sessions?
You will get immediate access to all FBL materials when you sign up, and then all LIVE group coaching takes place every Thursday at 11 am AZ time.
Will this help me attract clients?
Creating a signature framework is the most effective way to stand out and attract your clients. It gives you a clear process to weave into your marketing and sets you apart.