Live Coaching: Do I Niche Down or Stay Broad?

Have you ever felt stuck between being yourself and fitting into a specific coaching mold? As coaches, we often struggle with what parts of ourselves to share and what to hold back. This internal conflict can feel like an insurmountable obstacle, hindering our growth and authenticity in business.

I’m thrilled to bring you a live coaching session with Samantha, a professional organizer turned coach who’s facing this exact dilemma. Samantha is on the brink of rebranding her podcast for its 100th episode, but she’s grappling with which direction to take both her podcast and her business after obtaining new certifications.

This conversation is a goldmine of insights for any coach feeling torn between niching down and staying broad. We dive deep into the fears and doubts that come with showcasing our authentic selves in our business, especially when incorporating personal elements like faith or specific methodologies.

But here’s the kicker – what if the ‘rebrand’ you’re considering isn’t about changing your outward appearance, but about giving yourself permission to fully step into who you are? We explore this powerful concept and how it can transform not just your business, but your entire approach to coaching.

Stay tuned until the end, where I share a crucial piece of advice that I believe every coach should keep in mind when growing their coaching business. Whether you’re just starting out or looking to pivot in your established coaching career, this episode is packed with practical tips and mindset shifts to help you authentically grow your coaching business.

The Rebrand Dilemma: Niche or Broad?

One of the first things we tackled in this coaching session was Samantha’s desire to rebrand her podcast. Here are the key takeaways:

1. Rebranding often stems from feeling limited, but these limitations are usually self-imposed.
2. Before rebranding, consider if you need permission to step more fully into who you are now.
3. Staying niche (in this case, focusing on professional organizers) can be more powerful than broadening your audience.
4. Instead of changing your niche, focus on optimizing your content for your specific audience.

Remember, rebranding doesn’t necessarily mean changing everything. Sometimes, it’s about refining and amplifying what’s already working.

Incorporating Personal Elements: Faith and Life Coaching

Samantha expressed concerns about incorporating her faith and life coaching skills into her professional organizing coaching. Here’s what we discussed:

1. Recognize that all coaching niches involve elements of life coaching.
2. Start by weaving these elements into your content gradually.
3. Use your personal experiences and beliefs as a way to give your clients permission to be authentic.
4. Remember, it’s not about forcing your beliefs on others, but about showing how your unique perspective enhances your coaching.

The key is to be yourself and let your authentic voice shine through your content.

Creating a Framework for Your Coaching Process

We identified that Samantha’s struggle partly stems from not having a clear framework for her coaching process. Here’s why a framework is crucial:

1. It helps you articulate your methodology clearly to clients.
2. A framework makes it easier to teach others to replicate your success.
3. It provides structure for your content creation.
4. Having a framework boosts your confidence in your coaching abilities.

Consider joining a program like the Framework Builder Lab to help you develop a solid, repeatable process for your coaching.

Content Strategy for Podcast Growth

To help Samantha grow her podcast, we discussed several strategies:

1. Focus on SEO optimization for podcast descriptions and titles.
2. Balance between solo teaching episodes, guest interviews, and live coaching sessions.
3. Use your podcast as a platform to showcase your unique approach and personality.
4. Don’t be afraid to discuss topics that matter to you, even if they’re not directly related to organizing.

Remember, your audience is there for you. The more authentic you are, the stronger your connection with your listeners will be.

Embracing Your Unique Coaching Style

The most important takeaway from our session was the importance of embracing your unique coaching style:

1. Your success comes from doing things your way.
2. Give your clients permission to find their own unique approach by modeling authenticity.
3. Focus on providing a roadmap, not a rigid system to be copied exactly.
4. Remember that what feels like misalignment is often just a sign that you need to integrate all parts of yourself into your coaching.

Your uniqueness is your strength. Embrace it, showcase it, and watch your business thrive.

Ready to create a framework that showcases your unique coaching style? Join us in the Framework Builder Lab! Whether you choose the independent study option or the live experience with group coaching sessions, you’ll gain the tools and confidence to create a coaching framework that’s authentically you. Visit Amanda-walker.com/lab to learn more and sign up today!