How to Create a Visibility Plan + Retreat 2025 Deets

“Your people need what you have to offer, but they can’t find you if you’re hiding.”

Are you that “hidden gem” coach who knows you could help more people if only they knew you existed? Do you break into a cold sweat at the thought of pitching yourself or putting your face on camera?

In this episode, I’m tackling the #1 reason 87% of coaches fail in their first two years: lack of visibility.

Whether you’re terrified of judgment, overwhelmed by too many platforms, or just don’t know where to start, I’m revealing my four visibility archetypes to help you discover the visibility strategy that will feel natural and exciting (not draining and scary).

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DATES: September 29-October 2, 2025
LOCATION: Luxury Airbnb in Scottsdale, Arizona
LIMITED SPOTS: Only 12 spots available (and they’re going fast!)

For 3 nights and 4 days, we’ll break through your visibility blocks and craft a personalized 90-day visibility plan tailored to YOUR unique strengths.

SPECIAL OFFER (Ends May 31st):

• $200 OFF with code: RETREAT200
• FREE TICKET to BDC Live (April 2026)

→ GET ALL THE DETAILS: amanda-walker.com/retreat

Why Your Coaching Business Needs a Strategic Visibility Plan

Here’s the hard truth: Being an amazing coach means nothing if no one knows you exist.

The key to growth isn’t just delivering great results—it’s getting more eyeballs on your work. But most coaches either:

• Try to copy what’s working for someone else (even if it doesn’t fit their personality)
• Exhaust themselves trying to be everywhere at once
• Get paralyzed by the fear of judgment or rejection

I spent 47 minutes (yes, really) hovering over my first podcast pitch email before finally hitting send. Today, podcast guesting is my #1 client acquisition strategy and has transformed my business.

In this episode, I break down exactly how to find YOUR perfect visibility strategy—one that feels energizing, not draining.

The Four Visibility Archetypes for Your Personal Visibility Plan

1. The Intimate Connector

This is you if: You thrive in deep one-on-one connections and feel drained by large groups.

Your natural visibility strengths:

• Personal outreach and DM conversations
• Small, intimate workshops
• Coffee chats and 1:1 networking
• Podcast guesting (deep conversations broadcast to many)

Your motto: “I’d rather go deep with one person than shallow with many.”

2. The Inspirational Teacher

This is you if: You love educating and breaking down complex concepts for others.

Your natural visibility strengths:

• Teaching workshops in small-to-medium sized rooms
• Podcast guesting where you can share expertise
• Webinars and masterclasses
• Speaking at events where you can teach (not just inspire)

Your motto: “I light up when I help someone understand something new.”

3. The Community Builder

This is you if: You’re energized by bringing people together and creating connections.

Your natural visibility strengths:

• Networking events (you attend many!)
• Facebook groups or other online communities
• Conferences and large events
• Collaborative projects with other experts

Your motto: “The magic happens when the right people connect.”

4. The Creative Storyteller 

This is you if: You shine through telling emotionally engaging stories.

Your natural visibility strengths:

• Guest blogging and writing for publications
• Co-authoring books or resources
• Creating narrative-driven content
• Sharing vulnerable stories on podcasts

Your motto: “A story can change someone’s life in ways advice never could.”

My 4-Layer Approach to Developing Your Visibility Plan

Once you’ve identified your visibility archetype, it’s time to create a strategic plan:

Layer 1: Selecting the Right Platform for Your Visibility Plan

Choose 1-2 visibility methods that align with your archetype. Don’t try to be everywhere!

For example: If you’re an Intimate Connector, focus on podcast pitching and small workshops rather than large speaking events.

Layer 2: Defining Your Core Message Within Your Visibility Plan

Identify 2-3 core talking points or themes that:

• You’re deeply passionate about
• Aren’t what everyone else is saying
• Solve a specific problem for your ideal clients

Layer 3: Developing a Pitching Strategy for Your Visibility Plan

This isn’t just sending random emails! Create a relationship-building approach that includes:

• Warming up potential hosts or publications
• Engaging with their content before pitching
• Crafting personalized, value-focused pitches

Pro Tip: Start with the “low-hanging fruit” in your network before cold pitching.

Layer 4: Creating Consistency in Your Visibility Plan

The magic is in the consistency! Create a weekly rhythm such as:

• Pitching 2 podcasts every week
• Submitting to 1 publication monthly
• Attending 2 networking events per month

Remember: This isn’t a “one and done” strategy—it’s a visibility MACHINE.

The Biggest Visibility Mistakes Coaches Make

Mistake #1: Trying to Be Everywhere 

You don’t need to be on every platform. Choose what aligns with your strengths and double down.

Mistake #2: Perfectionism Paralysis 

I share my embarrassing story of pitching a big podcast incorrectly—and how the host actually appreciated my follow-up more than if I’d been “perfect” the first time.

Mistake #3: No Long-Term Strategy

Pitching 5 podcasts once and then stopping won’t get results. Consistency over months is what builds momentum.

Take Action Today: Your First Step Toward Visibility

1. Identify your visibility archetype from the four I’ve shared
2. Choose ONE platform to focus on first
3. Create 2-3 core talking points that showcase your expertise
4. Make a commitment to consistent outreach (even 30 minutes weekly)

For the ultimate breakthrough, join us at the Fall Retreat where you’ll get personalized guidance, accountability, and leave with a complete 90-day visibility plan tailored to YOUR strengths.

Resources Mentioned

FALL RETREAT DETAILS – September 29-October 2, 2025 in Scottsdale, AZ