Turn Your Scattered Expertise Into Your Magic
Here’s what I see constantly: brilliant professionals with extensive backgrounds, advanced degrees, and a genuine passion for transformation work. They’ve helped countless people and delivered real results. Yet when it comes to articulating their value, they struggle to differentiate themselves in a crowded marketplace.
The frustrating part? You watch other coaches gain recognition, maintain full client rosters, and command premium rates while you wonder what you’re missing.
What feels like scattered expertise is actually your superpower. In this episode, I’m showing you how to package your background in a way that builds unshakeable authority in your coaching business.
The Authority Problem Most Coaches Face with Signature Coaching Framework Development
You might be a physician, lawyer, teacher, corporate executive, engineer, health practitioner, or nurse transitioning into coaching. You’re also likely compartmentalizing your former life as “that life” and trying to create this entirely “new life” as a coach.
This is a massive mistake.
You’re dismissing life experiences that have been critical to making you who you are. Additionally, this experience is actually essential for building a framework that’s unlike anybody else’s framework.
Instead of tapping into your wealth of knowledge, you’re second-guessing your expertise and wondering if you should get another certification to feel “qualified.”
Your Story Is Your Competitive Advantage in Building a Signature Coaching Framework
When we talk about your niche or unique value proposition, we’re really asking: What makes you unique?
The answer is everything you’ve done up to this point:
- Have you walked through a major transformation yourself?
- Have you overcome loss or health problems?
- Have you succeeded in a demanding career?
- Are you navigating parenthood, marriage, divorce, or caregiving?
Stop telling yourself you’re not qualified or expert enough. You’re incredibly qualified when you tap into the wealth of information you accumulated before moving into coaching.
The Game-Changing Question That Shifts Everything
Most coaches build content and frameworks by asking, “How is it done?” This leads to research, copying what others do, and generic approaches.
Instead, ask this question: “How did I do it?”
This puts you in the driver’s seat and drives you to build a process that’s uniquely yours. Most importantly, you’ve already solved the problem you’re addressing for clients – whether you went through the transformation yourself or guided others through it.
The simpler and more direct your answer, the more effective it will be. You’ll feel confident behind it, have fewer impostor feelings, and truly feel like an expert because you’ll think, “Yeah, this is my process.”
Why Generic Frameworks Kill Your Credibility
When you lean into generic methodologies from your coaching certification, you’re using the same framework as everyone else who went through that program.
Real example: I recently spoke with a keto/carnivore weight loss coach whose certification provided a generic six-day framework. She said, “It was fine, but so generic. I’m not sure how to extract it and turn it into my own.”
The problem: Everyone else from that certification is using the identical framework.
The solution: She has a history in health practice with real-life examples she can weave in. There are areas of the process she’s genuinely passionate about that should be highlighted.
When You Lead With Your Signature Coaching Framework
When you create a framework based on how YOU got results, several things happen:
External Transformation
- You’re no longer just another coach – you’re THE expert
- Your framework becomes your signature methodology
- It’s not generic “life coaching” – it becomes “Your Method” or “Your System”
- People unconsciously think: “She has a process. She’s guided people through it. She knows what she’s doing.”
Internal Transformation
- You gain confidence in all elements of what you’re doing
- Your scattered expertise becomes clearly articulated
- You know exactly how to transfer your process to ideal clients
You’re Not Selling Coaching – You’re Selling Results
As a coach, you’re not selling:
- Coaching sessions
- Programs
- Modules and videos
You’re selling results that your specific framework delivers.
Your framework is the vehicle that gets clients from where they are to where they want to be. Additionally, because it’s based on your proven experience, it’s practical, not theoretical.
What I tell people: “This isn’t something I read in a book or learned in business school. This isn’t something I heard on a podcast. This is rooted in real-life experience. I know it works because I’ve seen it work on myself and hundreds of clients.”
In today’s oversaturated market with a general trust recession, people need to hear this validation.
The Critical Question for Clarity
Here’s the powerful question that changes everything: Where will my clients be at the end of their coaching container with me?
This seems obvious, but so many coaches overlook it. Instead, they focus on the process rather than the outcome.
Your clients don’t care about the process. They care about results.
We need to shift you into confidence with certainty about the measurable, tangible outcomes your clients will get when they work with you.
What Happens When You Have All Three Elements of a Signature Coaching Framework
When you combine:
- Clear outcome certainty – knowing exactly where clients end up
- Your lived experience – tapping into your unique background
- Letting go of generic frameworks – creating your own methodology
Something magical happens both externally and internally.
External Magic
- You become the expert behind the method
- You’re not just another coach competing on price
- Your framework unconsciously positions you as THE authority
- When people think about that problem, they think about YOUR process
- You develop client case studies and testimonials that validate your method
Internal Magic
- You’re no longer teaching generic concepts
- You feel confident about your coaching approach
- You have unshakeable belief in your methodology
- Impostor syndrome decreases significantly
Your Homework Right Now
- Stop compartmentalizing your former life – it’s your competitive advantage
- Ask “How did I do it?” instead of “How is it done?”
- Get specific about outcomes – where exactly will your clients be after working with you?
- Identify your unique lens – what combination of experiences makes you different?
- Join the live training to workshop this deeply with personalized guidance
Resources Mentioned
- Signature Framework Workshop: https://amanda-walker.com/live/ – October 7, 8, 9
- Free Resource: 10 Powerful Questions Every Coach Should Know
- Best Damn Coach
