Scattered vs. Sniper: How Being More Specific Gets You More Coaching Clients
How Being More Specific Gets You More Coaching Clients I want to share a pattern I keep seeing across every coach I work with. The ones who struggle the most with consistent clients are the same ones who struggle the most to answer a simple question: What do you do? Their answer is long. It’s […]
Nobody Is Googling That: Why Your Messaging Might Be Costing You Clients
Why Your Messaging Might Be Costing You Clients Three a.m. The parent who just lost it on her four-year-old at bath time isn’t sitting up in bed Googling “nervous system coach near me.” She’s Googling “how do I stop yelling at my kids.” That gap, the gap between how coaches describe their work and what […]
The Three Gaps Episode
The Three Gaps Episode Inconsistent revenue, a roster with empty seats, and the gut feeling that you just need more eyeballs on your business. I see this story play out with coaches every single week. The conclusion they jump to: I have a leads problem. The actual story: nine times out of ten, they don’t. […]
{Part 3/3 Clients on Purpose Coaching Triad} The 3 Part Business Model That Sells Easily
The 3 Part Business Model That Sells Easily There was a version of me, not that long ago, who would finish a discovery call and need a nap. Some calls ended with tears. Not because the person on the other end was awful, but because every Zoom felt like starting from zero. Strangers, objections, “I […]
{Part 2/3 Clients on Purpose Coaching Triad} You’re Moving Too Fast
You’re Moving Too Fast If someone told you the fastest path to a full coaching roster is going high-ticket, you heard part of the truth. What that advice leaves out is the sales runway. The higher the ticket, the longer the trust-building runway required before someone is ready to say yes. Coaching offer strategy built […]
{Part 1/3 Clients on Purpose Coaching Triad} The Least Interesting Thing About You
The Least Interesting Thing About You You worked for it. You invested real money and real time. You put it in your bio, on your website, in your Instagram intro. Consequently, when I say your coaching certification is probably the least interesting thing about you, I know that lands differently. But please, stay with me. […]
Justin Bieber’s Masterclass in Business That We Didn’t Know We Needed
Justin Bieber’s Masterclass in Business That We Didn’t Know We Needed A few weeks ago, I fell into his Swag album completely by accident. I was at a coffee shop, heard something unexpected coming through the speakers, and asked the barista what it was. Justin Bieber. I drove an hour home jamming to it, genuinely […]
The Leads Are There…You Just Aren’t Talking Their Language
The Leads Are There…You Just Aren’t Talking Their Language Coaches tell me all the time they don’t have enough clients. So my very first question back is always the same: when was the last time you actually told a real human being about the results you get through your coaching and put an offer in […]
5 Things I Actually Do to Make Selling Easy
5 Things I Actually Do to Make Selling Easy Nobody told me when I became a coach that I was also signing up to be a salesperson. And if you’re building a coaching business right now, you probably felt that exact moment of realization too. Nine years in, here’s what I know: making selling easy […]
The Real Reason Behavior Change Feels So Hard (Resistance Simplified)
The Real Reason Behavior Change Feels So Hard (Resistance Simplified) Your client committed. They were fired up. Three weeks later, they are ghosting their tasks and showing up to sessions with nothing done. Your first instinct is to question your coaching or assume they do not want it badly enough. That is the wrong diagnosis. […]