Turn Your Story Into a Coaching Framework w/ Angela Lahman
Turn Your Story Into a Coaching Framework w/ Angela Lahman A coaching framework turns what you already know into a process clients can follow and you can repeat. Without one, coaches rebuild their materials for every client and struggle to explain what they offer. Angela Lahman kept rebuilding her worksheets, ebooks, and workbooks. Just shy […]
How To Make The Intangible, Tangible In Your Coaching
How To Make The Intangible, Tangible In Your Coaching A year ago, Ashlee Livingstone was getting clients, but they weren’t consistent, and they weren’t the same type of client. Today she can confidently tell anyone what she does and where she can take them. Between then and now, she joined last year’s live cohort of […]
How to Build a Coaching Program Without These Big Mistakes
How to Build a Coaching Program Without These Big Mistakes A friend of mine paid thirty thousand dollars to build a coaching program. Fancy tech, fancy cameras, a full curriculum, a copywriter for the sales page. Then he hosted one training to launch it, and two people bought his two hundred and ninety-seven-dollar offer. Six […]
Your Framework Is There, It’s Just Still Hidden
Your Framework Is There, It’s Just Still Hidden 100% of the coaches who walk into my Framework Builder Lab believing they have no process walk out with a signature framework. Often we find it within the first twenty minutes. So if I asked you right now what your framework is, and your honest answer is […]
Why Your Coaching Feels Like A Junk Drawer (The More Is Better Fallacy)
Why Your Coaching Feels Like A Junk Drawer (The More Is Better Fallacy) I used to think a bigger program meant more value. What it actually did was water down results, and it started costing me clients. So if you have ever looked at your own program and thought, how do I teach all of […]
Specific Feedback Is the New Differentiator (And Your AI Advantage)
Specific Feedback Is the New Differentiator (And Your AI Advantage) Fifty coaches showed up to the live kickoff call of my Sell It Like You Mean It challenge. Every one of them could have asked ChatGPT to build a selling plan in nine seconds, for free. Most of them probably did. They came anyway. That […]
What’s Your Super Power In Business With Macy Robison
What’s Your Superpower in Business More than a thousand people have taken Macy Robison‘s archetype assessment. I took it right before we recorded. Digital learning architect, 45%. Anything above 30% is a signal strong enough to design a business around, so mine sat 15 points clear of the line. Your business superpower is measurable. You […]
The Cost Of Not Selling
The Cost Of Not Selling One of my clients is on track to replace her entire corporate salary in under six months. She took her daughter to Mexico for a dance competition, the first time she had ever been able to go. Another client walked away from real estate, built a business around college recruiting, […]
{Part 3 Sell Like You Mean It Series} Why You’re Not Selling Consistently
Why You’re Not Selling Consistently I ran a meta-analysis of 530 conversations among female coaches online, and almost every one circled back to the same problem. They are not selling consistently. Not because they lack skill, and not because their offers are weak. Something underneath runs the show. I pulled those conversations from Facebook groups, […]
{Part 2 Sell Like You Mean It Series} Sell The Destination Pretty Please!
Sell The Destination Pretty Please! Picture two coaches. Both help their clients lose thirty pounds. One says, “I teach a twelve week program with weekly check-ins, sixty minute sessions, a custom macro plan, and accountability calls.” The other says, “I help women lose thirty pounds so they can wear whatever swimsuit they want to the […]