$2,000 Price Increase + 20X ROI: What These Coaches Did Differently
Today, I’m sharing what three coaches did differently to:
- Increase their prices by $2,000
- Make 20 times their investment back in less than two weeks
- Transform their entire business confidence in just a few weeks
These aren’t hypothetical stories.
These are real coaches who went through the Framework Builder Lab and went from playing small and discounting their prices to confidently charging premium rates and delivering predictable results.
Most importantly, they’re no longer sitting on the sidelines with hesitation. They’re crystal clear on who they are, what they do, and the results they deliver. And now, they discuss their business constantly without fear or hesitation.
Case Study #1: The Fire Hose Problem – D’s Story from the Framework Builder Lab
The Background
D spent 20+ years as a divorce mediator and attorney. Through her work, she realized something profound: many divorces could have been prevented through relationship coaching and front-end work.
She made the bold shift from attorney to relationship coach. Additionally, she earned a coaching certification and had a “box full of tools” to share with clients.
The Problem
She had a fire hose problem. D had tons of strategies, concepts, and information from both her attorney experience and coaching training. However, she couldn’t package it into a process that made sense.
The result:
- Clients would glaze over during calls
- She had an 85-90% conversion rate in her attorney practice, but couldn’t translate that to coaching
- She lacked the confidence to sell coaching packages
The Breakthrough in the Coaching Framework Builder Program
Within 30 days of joining the Framework Builder Lab, D sold her first $5K coaching package to a cold lead – something she’d never even pitched before.
What changed?
- She finally saw the big picture vision for her framework
- She identified the clear pillars of her coaching methodology
- She learned to sift through what was important and let go of “nice to know” content
- She locked in the tangible, measurable guarantee she could offer clients
The Results
D made her investment back 20 times in just two calls. She now talks about her coaching services with total confidence because she knows exactly what results she’ll deliver.
The Takeaway: Before you can confidently talk about growing your coaching practice, you need strong confidence in your ability to create results. Once you’re clear on the results you provide, it’s a fast track to selling your coaching services.
Case Study #2: The Promise Guarantee – Diane’s Story
The Background
Diane is a systems and scaling architect who spent years in “done for you” services. She would implement systems for solopreneurs and companies to help them scale.
The problem with this model: It required massive hours, and the only way to grow was hiring more people (which didn’t work well for her).
The Transition Challenge
Diane was about a year into transitioning from service provider to coach. She wanted to teach people to implement systems themselves rather than doing it for them.
However, she was nervous: Could she actually get results without putting hands on the work herself?
This hesitation had her:
- Playing super small
- Discounting her prices constantly
- Sidestepping promotions, she said she’d do
- Not following through on posting or talking about her offers
- Downplaying what she offered
Sound familiar? Maybe you’re hesitant about transitioning from one-to-one to group coaching, wondering if you can get the same results in a different container.
The Breakthrough Moment
I shared something with Diane that changed everything: “Your framework is how you make sure you can deliver on the promise to your clients.”
A well-built framework in my coaching framework builder program isn’t just a fluffy acronym or something you found on ChatGPT. Instead, it’s a reverse-designed methodology that:
- Starts at the end with the exact, tangible promise
- Reverse engineers the steps to get there
- Inevitably guarantees results
For Diane, this was the missing piece. The methodical, intentional process of building a framework with a framework gave her certainty.
The Results
After the Framework Builder Lab:
- Increased her prices by $2,000
- Sold two rounds of her group intensive launches
- Moved from part-time consultant to full-time coach
- Has total confidence she can deliver on every promise
The Takeaway: A framework equals results. When you have a proven process, confidence naturally follows.
Case Study #3: The Scattered Expertise Problem – B’s Story
The Background
B helps corporate environments get the right people in the right seats on the bus. She works with mid-level leaders and companies to increase productivity, improve communication, and impact the bottom line.
She uses the StrengthsFinder assessment in her work. However, before the FBL, she was letting the assessment be the focus of her coaching.
The Problem
Most people don’t know what StrengthsFinder is, or if they do, they don’t understand how a coach uses it to massively shift leadership effectiveness.
B was stuck because:
- She didn’t think she had a process
- She was discounting 15 years of corporate experience
- She was overlooking her parenting experience, high-level corporate training, and team leadership
- She focused only on her certification and tool expertise
The Breakthrough
We took all her “scattered” skills and packaged them into a clear, cohesive framework with three distinct phases that clients move through after taking the assessment.
B realized: “Yes, I use this assessment, but then I have three clear phases that massively shift the company.”
The Results
After the Framework Builder Lab:
- Speaking at groups, conferences, and corporations
- Created a small bite offer as a front-end to teach
- Five steps ahead of where she spent her entire year in 2024
- Approaches people without hesitation when she hears topics aligning with her framework
B’s words: “In the last few weeks, I’ve approached different people without hesitation. I know this is what I want – to see so clearly the value I can bring and the results I can deliver that I share my coaching services without hesitation.”
The Takeaway: That’s what takes you from hobby coach to profitable coach – not another business strategy or posting more on Instagram, but getting to the root of your confidence and clarity.
The Common Threads: What All Three Coaches Experienced
1. Confidence Through Clarity
All three women experienced the same shift: When you know exactly how you help people, your confidence soars. Clients feel that energy and respond to it.
2. Systematic Delivery Clarity
Instead of fire-hosing or being scattered, they could deliver transformation through a repeatable, proven process.
3. Premium Positioning
When you know with clarity the problem you solve and the ideal premium client you serve:
- Your prices increase naturally
- You get clients immediately
- Opportunities to speak confidently about your business appear
- Outside speaking and partnership opportunities emerge
Why Framework-Building Is Like Pulling Weeds at the Root
Think about pulling weeds. If you just pull what you see on the surface, the weed keeps growing back.
When you build a framework, you’re getting underneath the surface. You’re pulling out the whole root of where your lack of confidence and confusion comes from. Once you build the framework, all those other struggles melt away.
This is why every single coach should come through the Framework Builder Lab.
The Framework Builder Lab Live Cohort
I’m opening enrollment for my live cohort starting October 22, 2025.
Can’t attend every live session? No problem – replays are available.
The Investment
This is the lowest price this container will ever be for the value you’re receiving.
What you get:
- Eight weeks of live coaching
- Real-time accountability
- Community support
- Opportunity to ask questions each session
- A complete, proven framework for your coaching business
The Results You Can Expect
Based on these three case studies:
- 20X return on investment (in just two calls for one coach)
- Complete business transformation in a year of hesitation
- 5X ahead of where you spent your entire last year
- $2,000 price increases with confidence
- Immediate client results after framework clarity
- Speaking opportunities and partnerships you never expected
Ready to Build Your Confidence-Creating Framework?
Your framework isn’t just how you help clients – it’s how you build the confidence to do all the things you’re capable of.
Register now: https://amanda-walker.com/lab/
The cohort starts October 22, 2025. Don’t let another year pass playing small or discounting your expertise.
Resources Mentioned
- Framework Builder Lab Live Cohort: https://amanda-walker.com/lab/ – Starts October 22
- Free Resource: 10 Powerful Questions Every Coach Should Know
- Instagram: @awalkmyway – Yes, I’m back on Instagram!
