Inside this episode, we talk about the importance of diversifying income streams and why it’s critical to sustainability.
This week I am joined by a naturopathic doctor and Entrepologist (On-tre-pol-uh-gist), Dr. Meghan Walker. In her groundbreaking book, “Impact Medicine ” Dr. Meghan Walker reveals a transformative approach for practitioners in the natural health space to build thriving businesses that extend beyond traditional models of care. Meghan and I share tangible tips to implement this into your practice.
Skyrocket Your Business With A New Approach
As an entrepreneur, Meghan started and sold her first business while in University and is a co-founder and past CEO of the digital health media start-up, Bright Almond. Meghan co-founded and sold her first clinic, The Integrative Health Institute after graduation from the Canadian College of Naturopathic Medicine and went on to found and sell her second micro-practice, Entrepology Performance Labs.
She is currently the host of the podcast, IMPACT with Meghan Walker, Co-Founder of Health Hives, and CEO/Chief Cheerleader at Clinician Business Labs – a platform to assist clinicians to scale and amplify their businesses.
Meghan is an award-winning speaker, having spoken on international stages and through multiple media outlets on topics related to women’s performance medicine, brain health, and entrepreneurship. Meghan is the host and producer of the annual entrepreneurship conference Impact LIVEs and most importantly, the bedtime story reader to her three girls.
With a focus on self-actualization and designing a system of care delivery that meets clients at the “line of fine,” Dr. Walker empowers practitioners to create sustainable and impactful practices.
Diversifying Income Streams
To expand your income and make a greater impact, it’s crucial to diversify your revenue streams. Here are some exciting opportunities to consider:
- Online Programs and Courses: Harness the power of the internet by creating digital programs and courses. Platforms like Simplero allow you to share your expertise and reach a global audience. Whether it’s a comprehensive health program or specialized courses on nutrition or stress management, online programs can generate passive income while helping people improve their well-being.
- Group Coaching or Mastermind Programs: Offer group coaching sessions or mastermind programs where clients can connect, learn from each other, and receive personalized guidance from you. This approach allows you to impact more individuals while leveraging your time effectively. Platforms like Zoom or Slack facilitate seamless group interactions.
- Corporate Wellness Programs: Partner with businesses and organizations to deliver wellness programs for their employees. Companies are increasingly recognizing the importance of employee well-being, making it an opportune time to offer workshops, seminars, and consultations on various health topics. Reach out to local businesses or explore platforms like Wellable to connect with corporate clients.
- Speaking Engagements: Showcase your expertise by speaking at conferences, seminars, and workshops. These events provide excellent networking opportunities and help position you as a thought leader in your field. Start by researching relevant conferences or create an online presence on platforms like SpeakerHub to showcase your speaking credentials.
- Affiliate Marketing: Collaborate with companies that align with your values and recommend their products or services to your audience. Platforms like Amazon Associates or ClickBank offer affiliate programs with a wide range of health-related products. Earn a commission for each sale made through your referral links.
- Online Consultations: Expand your reach by offering virtual consultations to clients who cannot visit your clinic in person. Telehealth platforms like Doxy.me or SimplePractice make it convenient to provide personalized care from anywhere. Reach clients globally and tailor your services to their specific needs.
- Online Workshops and Webinars: Host online workshops and webinars on specific health topics. These events not only generate income but also position you as an authority in your field. Platforms like WebinarJam or Crowdcast allow you to engage with participants and offer interactive sessions.
- Writing and Publishing: Share your knowledge through articles, blog posts, or even books. Publishing your work establishes credibility and opens doors to speaking engagements, media appearances, and increased visibility. Consider starting a blog, contributing to industry publications, or exploring self-publishing platforms like Amazon Kindle Direct Publishing.
- Affiliate Programs: Create your own affiliate program, inviting other practitioners or professionals to promote your services or products. This collaborative approach helps expand your reach and tap into the networks of others in your industry. Platforms like Thrivecart simplify affiliate management.
- Product Development: Develop and sell your own health-related products, such as supplements, herbal remedies, or skincare formulations. This allows you to leverage your expertise and create additional income streams through product sales. Consider partnering with a manufacturer or explore platforms like Shopify to set up your online store.
Thrive in the Digital Age
Remember, staying updated with industry trends, continuous education, and networking are crucial for identifying new opportunities. Dr. Meghan Walker’s “Impact Medicine” provides further insights and strategies to help practitioners thrive in the natural health space.
Diversification leads to longevity
By diversifying your revenue streams and exploring these exciting opportunities, you can not only increase your income but also make a more significant impact on people’s lives. Take the first step towards transforming your practice and building a thriving business.
For more in-depth guidance and strategies, I recommend diving into Dr. Meghan Walker’s book, “Impact Medicine.” It delves into the principles of self-actualization, designing a system of care delivery, and creating sustainable practices that extend beyond traditional models.
To learn more about the platforms and resources mentioned above, here are some helpful links:
- Simplero: simplero.com
- Zoom: zoom.us
- Slack: slack.com
- Wellable: wellable.co
- SpeakerHub: speakerhub.com
- Amazon Associates: affiliate-program.amazon.com
- ClickBank: clickbank.com
- Doxy.me: doxy.me
- SimplePractice: simplepractice.com
- WebinarJam: webinarjam.com
- Crowdcast: crowdcast.io
- Amazon Kindle Direct Publishing: kdp.amazon.com
- Refersion: refersion.com
- Thrivecart: thrivecart.com
- Shopify: shopify.com
Remember, embracing these opportunities will not only benefit your practice but also allow you to reach and positively impact a broader audience. Get inspired, take action, and make a lasting difference in the field of natural health.
As a coach looking to expand and grow your business, the opportunities are abundant. By leveraging the power of technology, exploring new platforms, and diversifying your revenue streams, you can take your coaching practice to new heights.
If you’re ready to supercharge your coaching business and unlock its full potential, I invite you to join us inside Best Damn Coach. We are dedicated to helping coaches like you thrive in the digital landscape.
Don’t miss out on the chance to transform your coaching practice and make a lasting impact on your clients’ lives. Take action today and contact Best Damn Coach at www.amanda-walker.com/bestdamncoach to join us.
Remember, the world needs your unique coaching expertise, and together, we can elevate your business to extraordinary levels.
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