From Done-for-You to Coach with Diane Lam
Hey coaches! This week I’m thrilled to share a conversation with one of our Framework Builder Lab (FBL) students, Diane Lam. Diane’s story is particularly exciting because it mirrors a challenge many of you face: transitioning from a done-for-you service model to a coaching and consulting role.
Diane Lam is a Systems + Scaling Strategist and she is on a mission to make systems expertise super accessible to online coaches, consultants and done-for-you service providers so they can scale faster and have the freedom and flexibility to do what they love in their business (and outside of it).
Key Takeaways:
- How can coaches successfully transition from a done-for-you service model to a coaching and consulting role?
- What constitutes a comprehensive business system, and why is it more than just processes or technology?
- How do reverse-engineering results help in creating a clear, teachable framework?
- Why is effective messaging crucial in coaching, and how can techniques like S-curve messaging improve communication with clients?
- What role does visual representation play in framework development, and how can it enhance client understanding?
- How does having a solid framework contribute to business scalability, particularly in implementing group coaching models?
- Why is simplifying the launch process important, and how can coaches teach clients to tailor launches to their individual needs and tech comfort levels?
From Corporate to Entrepreneur: Diane’s Journey
Diane’s journey in the world of systems and operations spans her entire career. She started in corporate, managing businesses and creating visions for entrepreneurs who wanted to focus solely on raising money. However, a frustrating experience with limited PTO became the catalyst for her leap into entrepreneurship. Diane’s initial business model was built around her expertise – providing done-for-you operational services for entrepreneurs.
The Transition Challenge: From Service Provider to Coach
But as many of you may have experienced, Diane found herself feeling like a manager again, this time with multiple bosses instead of one. She realized that while she was helping her clients, she wasn’t truly fulfilling her desire to mentor and coach. This realization led her to make a conscious decision to transition into a mentorship and coaching role.
Guaranteeing Results: The Systems Approach
One of the biggest challenges Diane faced – and one that many of you might relate to – was the question of how to guarantee results when shifting from doing the work to teaching others to do it. This is where our deep dive into systems came in handy. For Diane, systems aren’t just about processes or technology – they’re about the combination of processes, people, technology, and automations that work together to help you reach your business goals efficiently.
The Framework Builder Lab: A Transformative Experience
Diane’s experience in the Framework Builder Lab was transformative. She shares how the process of reverse engineering results and creating a clear, teachable framework gave her the confidence she needed to fully step into her new role. The S-curve messaging technique we teach in the lab was particularly impactful, helping her condense complex ideas into a clear, concise message that resonates with her audience.
The Power of Visualization
One of the most interesting breakthroughs Diane had was around visualization. Despite initial skepticism about the need for a visual representation of her framework, she found that it significantly improved her clients’ understanding. This realization opened up new possibilities for how she communicates her expertise.
Scaling the Business: New Horizons
With her new framework in place, Diane feels confident in her ability to scale her business. She’s now able to envision and implement group coaching models, something she previously struggled to conceptualize. This shift has allowed her to fully commit to her new business model, leaving behind any doubts about returning to her previous done-for-you services.
Client Success: Simplifying Launches
Diane shared a wonderful client success story from her launch accelerator program. She helped her clients understand that launching doesn’t have to be complex – it can be simple and tailored to their specific needs and tech comfort level. This success further validated her approach and the effectiveness of her framework.
The Power of a Clear, Teachable Framework
What I love about Diane’s story is how it demonstrates the power of having a clear, teachable framework. It’s not just about knowing your stuff – it’s about packaging that knowledge in a way that’s scalable and results-driven. For those of you struggling with the transition from done-for-you to coaching, or if you’re looking to scale your impact, Diane’s journey offers valuable insights and hope.
Creating Your Own Framework
Remember, creating a framework isn’t about complicating things – it’s about clarifying your process so you can help more people effectively. It’s about finding that sweet spot where your expertise meets your client’s needs in a way that’s teachable and repeatable.
If you’re inspired by Diane’s story and want to create your own framework, don’t forget to check out the Framework Builder Lab at amanda-walker.com/lab. We offer both live and independent study options to fit your needs.