How To Get Clients In 2025
Are you tired of watching potential clients slip away while other coaches seem to effortlessly fill their rosters? Today I willI rip open the curtain on what’s really working in client acquisition right now.
Here’s the truth: 2025 has completely transformed the coaching landscape, and if you’re still using yesterday’s strategies, you’re leaving money on the table.
I’m thrilled to share four game-changing strategies I’ve discovered for getting coaching clients. These are based on my insights from a previous podcast episode on the same topic, and I will break down exactly what’s working right now to build a thriving, sustainable coaching business.
1. Increase Touch Points and Adjust Expectations
The traditional “seven touch points” rule of marketing may no longer be sufficient in today’s noisy digital landscape. With more coaches and content vying for attention, it’s crucial to increase the number of times you connect with potential clients.
This means showing up consistently across various platforms, offering valuable content, and nurturing relationships over time. It’s also important to adjust your expectations about how quickly clients will convert. Building trust and rapport takes time, and it’s essential to be patient and persistent in your efforts.
2. Provide Social Proof
Social proof is more critical than ever in establishing credibility and building trust with potential clients. However, it’s not enough to simply use generic testimonials or Canva templates.
Instead, focus on showcasing authentic, real-life examples of how your coaching has transformed the lives of your clients. This could include:
- Screenshots of messages from satisfied clients.
- Video or audio testimonials.
- In-depth case studies.
If you’re just starting out and don’t have many clients yet, consider offering free coaching sessions in exchange for testimonials. This will help you build confidence and gather valuable social proof to attract paying clients.
3. Get Specific in Your Communication
Vague language can be a major obstacle to attracting clients. When you’re not clear about the problems you solve and the results you deliver, potential clients may miss the fact that your work is relevant to them.
Instead of using generic terms like “empowerment” or “confidence,” get specific about the tangible outcomes clients can expect from working with you. For example, instead of saying “I help coaches grow their business,” you might say “I help coaches create and launch high-converting online courses that generate consistent revenue.”
The more specific you are, the better you’ll be able to connect with your ideal clients and demonstrate the value of your coaching services.
4. Offer Small Bite Offers
Small bite offers, or low-priced introductory products or services, are a powerful way to give potential clients a taste of your work and build trust before they invest in a higher-priced program.
These offers can take many forms, such as:
- Workshops
- Webinars
- Challenges
- E-books or guides
By offering a small bite offer, you’re giving potential clients a risk-free way to experience your coaching style and see the value you provide. This can significantly increase their likelihood of converting into paying clients for your higher-priced programs.
Ready to Dive Deeper?
Join me for my free workshop on How to Get Clients in 2025! I’ll be sharing all my secrets to success, including the biggest mistakes coaches make and how to avoid them.
Click here to register: https://www.amanda-walker.com/getclients
