Launch Debrief: How We 4X Our Results

I’m so excited to share an exclusive behind-the-scenes look at our recent Framework Builder Lab launch. We had some incredible wins, learned a ton along the way, and even had to navigate a few unexpected challenges (hurricane, anyone?). But the best part? We quadrupled our results from our previous launches!

I’m a big believer in transparency and sharing what works (and what doesn’t!), so I’m breaking down the key elements of our launch, from our initial planning and organization to the strategies we used to generate leads and boost conversions.

Teamwork Makes the Dream Work

We use a project management tool called monday.com to keep everything organized and on track. Think of it as our launch command center! We map out the entire client journey, assign tasks with deadlines, and track our progress every step of the way. Each member of my incredible team has clear responsibilities, which allows us to work together seamlessly and avoid any last-minute scrambles.

How monday.com helps us streamline our launch process:

• Visualize the Client Journey: We create a detailed workflow that outlines every step a potential client takes, from the moment they first hear about the Framework Builder Lab to the moment they enroll. This helps us identify potential pain points and ensure a smooth and engaging experience.

• Assign Tasks and Deadlines: No more missed deadlines or forgotten tasks! We assign every task to a specific team member and set clear deadlines within monday.com. This keeps everyone accountable and ensures that everything stays on schedule.

• Track Progress and Make Adjustments: We can monitor our progress in real time and see exactly where we’re at with each task. This allows us to quickly identify any bottlenecks or areas that need attention, so we can make adjustments and keep the launch moving forward.

• Centralize Communication: All our launch-related communication happens within monday.com. This keeps everything in one place and prevents important information from getting lost in email threads or chat messages.

• Collaborate Effectively: monday.com makes it easy for our team to collaborate, share ideas, and provide feedback. This fosters a sense of shared ownership and ensures that everyone is on the same page.

Organic Leads + Paid Ads = Launch Magic

We used a powerful combination of organic and paid strategies to attract potential clients. I leveraged my awesome community by promoting the training on my podcast and social media channels. We also teamed up with other businesses to reach a wider audience. And to tap into a whole new pool of potential clients, we invested in Facebook ads, targeting those who might not be familiar with my work.

Organic Strategies:

• Podcast Promotion: I dedicated several episodes of my podcast to discussing the Framework Builder Lab and the upcoming training. I shared valuable content related to the training topic and invited listeners to join our free training event.

• Social Media Engagement: I consistently shared engaging content about the training on my social media platforms. This included a mix of informative posts, behind-the-scenes glimpses, and interactive Q&A sessions.

• Strategic Partnerships: We partnered with other businesses and coaches who have audiences that align with ours. They promoted the training to their followers, helping us reach a wider pool of potential clients.

Paid Advertising (Facebook Ads):

• Targeted Audience: We carefully defined our target audience based on demographics, interests, and behaviors. This ensured that our ads were shown to the people most likely to be interested in the Framework Builder Lab.

• Compelling Ad Creatives: We created eye-catching ad visuals and persuasive copy that highlighted the benefits of the training and the Framework Builder Lab. We also tested different ad variations to see what resonated best with our audience.

• Retargeting Campaigns: We implemented retargeting campaigns to stay top-of-mind with people who had interacted with our ads or visited our website. This helped us re-engage potential clients and increase conversions.

• Budget Optimization: We worked closely with our ads specialist to optimize our ad spend and ensure we were getting the best possible results. We tracked our cost per lead and made adjustments to our campaigns as needed.

The Facebook Group Effect

Our Facebook group was essential for creating a sense of community and connection among participants. It became a space for them to ask questions, get support, and engage with me and my team directly. This personalized approach fosters trust and excitement, which ultimately leads to more people joining the Framework Builder Lab.

Here’s why our Facebook group is so powerful:

• Community Building: The group creates a sense of belonging and encourages interaction among participants. They can connect with each other, share their experiences, and build relationships.  

• Personalized Support: We actively monitor the group and answer questions, provide feedback, and offer support. This helps participants feel seen and heard, and it builds trust in me and my program.

• Increased Engagement: We use the group to share valuable content, host live Q&A sessions, and create interactive challenges. This keeps participants engaged and invested in the training and the Framework Builder Lab.

• Improved Conversions: By nurturing relationships and providing a high-touch experience in the Facebook group, we increase the likelihood that participants will enroll in the Framework Builder Lab.

How we get people into the Facebook group:

• Clear Call to Action: We prominently feature a call to action to join the Facebook group on our training sign-up page, in our welcome email, and throughout the training itself.

• Automated Workflow: We use monday.com to track who has joined the group and automatically send reminder emails to those who haven’t. We also collect phone numbers during registration to send text message reminders.

• Engaging Content: We make the group a valuable resource by sharing exclusive content, hosting live Q&A sessions, and fostering a supportive community.   

Overcoming Unexpected Challenges (Like a Hurricane!):

Even with the best planning, life throws curveballs! We had to adjust our launch strategy when a hurricane hit, extending the enrollment period and adding a bonus workshop to keep our participants engaged and excited. We also had a minor technical glitch with our Zoom link during the workshop, but we adapted on the fly and still delivered a valuable experience.

Hurricane Disruption:

• Extended Enrollment Period: When the hurricane hit, we knew that some participants would be unable to attend the live sessions or focus on enrolling in the Framework Builder Lab. To accommodate them, we extended the enrollment period by a week.  

• Bonus Workshop: To keep the momentum going and provide additional value, we added a last-minute bonus workshop. This gave participants another opportunity to learn from me and ask questions.  

• Flexible Communication: We communicated clearly and frequently with our participants throughout the hurricane, offering support and reassurance. We also made sure to provide recordings of all the sessions for those who couldn’t attend live.  

Technical Glitch:

• Zoom Link Issue: During our bonus workshop, we encountered a technical glitch with our Zoom link. This caused some confusion and disruption for participants.

• Adapting on the Fly: Despite the technical difficulties, I remained calm and focused on delivering valuable content. We also worked quickly to resolve the Zoom issue and minimize disruption.  

• Learning from Mistakes: We took the technical glitch as a learning opportunity. We reviewed our processes and implemented new safeguards to prevent similar issues from happening in the future.

The Power of Repetition

One of the biggest takeaways from this launch was the importance of repeating successful launches and making them even better each time. Instead of constantly chasing new ideas, we’re focusing on refining and optimizing what already works. This iterative approach has been a game-changer for us!

Here’s why repetition is key:

• Continuous Improvement: By repeating our launches, we can identify areas for improvement and make adjustments each time. This allows us to continually refine our processes and create a better experience for our participants.

• Increased Efficiency: The more we repeat our launches, the more efficient we become. We can streamline our workflows, automate tasks, and reduce the overall time and effort required. 

• Reduced Stress: Repetition breeds familiarity and confidence. By repeating our launches, we reduce the stress and anxiety that often come with launching a new program.

• Better Results: Ultimately, repetition leads to better results. By continually refining our launches, we can increase our conversion rates, generate more leads, and grow our business.  

Ready to dive deeper into our launch debrief? Tune in to the latest episode of the Best Damn Coach Podcast to get all the juicy details, actionable strategies, and honest insights. You’ll learn how to create launches that get results, even when faced with unexpected challenges!