Should I Quit My Coaching Business
Deciding whether to continue or abandon a coaching business is a life-changing choice many of us face. That nagging doubt can be overwhelming. If you’ve ever found yourself thinking, “I want to quit coaching,” or feeling like you’re struggling in your coaching business, this episode can help you. I dive deep into the mindset in the coaching business, addressing the doubts and fears that often plague coaches and providing actionable steps to move forward with confidence and clarity, consistently generate clients and achieve the impact you desire. But before we answer the big question now, let’s explore the thoughts surrounding this and explore possibilities of making your coaching business a success.
Key Takeaways:
- Shift your mindset from victim to ownership recognizing that your external circumstances reflect your internal beliefs.
- Active client attraction is crucial and simply posting on social media or blogging isn’t enough; engage in activities that actively position you as an expert.
- Embrace discomfort for growth because growth in your coaching business requires stepping out of your comfort zone..
- Bridge the value delivery gap and address such in your business by delivering concrete value and showcasing how you can solve your clients’ problems, rather than just making them aware of your services.
- Accelerate the client acquisition cycle and understand that client acquisition often takes around six months though you can shorten this cycle by consistently providing value, hosting frequent workshops, and nurturing potential clients.
- Live your purpose and impact lives by focusing on the bigger picture of living your purpose and transforming others’ lives.
- High-level questioning for business growth instead of asking if you should quit your coaching business, ask how you can make it work.
Three Steps to Move Out of the Quitting Energy
- Self-Reflection on Victim Mode
Evaluate if you are in a state of self-pity and inaction. Recognize that your external world is a projection of your internal beliefs. If you believe your coaching business is hard and may not work, those negative beliefs will manifest in your results. Shift your mindset from victim mode to ownership and possibility.
- Taking Action in Client Attraction
Amanda emphasizes the importance of active client attraction strategies beyond just creating awareness. Posting on social media and writing blogs are great for visibility, but they do not necessarily convert to clients. Position yourself as an expert by
- hosting workshops
- speaking at events
- and teaching in other communities
These activities help demonstrate your value and expertise directly to potential clients.
- Getting Uncomfortable
Growth happens outside of your comfort zone. Engage in activities that may initially feel uncomfortable, such as networking, hosting webinars, and pitching your services. Embrace discomfort as part of the process and focus on continuous improvement rather than immediate perfection.
What is this Giant Gap in Your Business and Why You Should Address It
Here I discuss the common gap in many coaching businesses: the lack of value delivery that positions you as the solution to your client’s problems. Simply making people aware of your business is not enough. You need to bridge the gap by providing concrete value, showcasing your expertise, and demonstrating how you can solve your clients’ problems.
Understand the Six-Month Cycle of Getting Clients and How You Can Make It Faster
Recognize that client acquisition often follows a six-month cycle, where potential clients take time to warm up and trust you. To expedite this process, I suggest adding nurture sequences, hosting more frequent workshops, and consistently providing value. This approach helps build trust and shortens the time it takes for prospects to become paying clients.
The Reason Why You Should Not Quit Your Coaching Business
I believe in the importance of living your purpose and calling to transform others’ lives. The coaching industry is in demand and growing, with ample opportunities for authentic, aligned coaches to make a significant impact. I encourage coaches to focus on your service and to persevere through challenges, as the rewards of coaching are well worth the effort.
Should I quit my coaching business?
It’s not a matter of asking “should I quit my coaching business?” That is a low-level question. Instead, ask a high-level question: “How do I make it work?” By shifting your mindset, taking consistent and uncomfortable actions, and focusing on delivering value, you can overcome the challenges and build a successful coaching business.
Here are two ways I can help to support you in the process of getting your coaching business on track:
- Gain confidence in your abilities to support clients, learn how to communicate effectively, and build a framework that supports your marketing and messaging efforts. Visit the Framework Builder Lab.
- Book a time to chat with me and we can talk more about what’s holding you back, where you want to be at amanda-walker.com/letschat.
