The Coach’s Summer Productivity Guide: 3 Business-Building Activities That Actually Work
Ah, sweet summertime is upon us! The kids are home, the weather is beautiful, and if you’re like most coaches, you’re feeling the tug to slow down, take a break, and maybe even put your business on the back burner until fall.
But what if I told you that summer could actually be your most strategic season? The time when you rise above the noise while others go quiet?
In this episode, I’m breaking down exactly how to maintain business momentum without sacrificing your summer fun. I’ll share the three high-leverage activities that will keep your business growing even with a reduced schedule.
The Summer Productivity Trap Most Coaches Fall Into
Let’s be honest – summer brings unique challenges for your coaching business:
- Kids are home from school (schedule disruption!)
- Beautiful weather is calling you outside
- Vacation plans are on the calendar
- Your clients are harder to reach
These realities lead many coaches to adopt a problematic mindset: “I’ll just work on my business in the fall” or “Nobody shows up in summer anyway.”
But here’s the truth: This mindset creates a compound effect of inconsistent action that’s incredibly difficult to recover from. Just like taking months off from working out makes it harder to get back to the gym, taking months off from your business creates a momentum gap that can take twice as long to rebuild.
The Real Cost of Poor Summer Productivity for Coaches:
- Lost momentum in your business habits
- Decreased trust and credibility with your audience
- Missed opportunities to serve clients who need you RIGHT NOW
- The struggle of having to “restart” in September
Passive vs. Massive Action: The Critical Distinction
Not all business activities deliver equal results. Understanding the difference between two types of action is crucial for your summer strategy:
Passive Action in Summer Productivity:
- Consuming content
- Learning and researching
- Planning and preparing
- Tweaking your website
- Endless preparation
Massive Action for Effective Summer Productivity:
- Client-facing activities
- Having sales conversations
- Making offers
- Creating value that builds authority
- Activities that directly generate revenue
Here’s the trap: Passive action feels productive but rarely moves the needle.
How do you know if you’re stuck in the passive action cycle?
- You’re always “getting ready to launch”
- Your to-do list is full of tasks your clients will never see
- You’re consuming more than you’re creating
- You’re busy but not making money
The 80/20 Rule for Summer Productivity for Coaches
The key to summer productivity is understanding that only 20% of your actions create 80% of your results.
If your time is limited this summer (or you simply want more pool time!), you need to get ruthless about focusing on the vital 20% that drives your business forward.
3 High-Leverage Summer Productivity Activities for Coaches
Activity #1: Increase Sales Conversations
The non-negotiable truth: No sales conversations = no clients.
There’s a direct correlation between sales calls and revenue. Yet this is often the first activity coaches abandon when time gets tight, because:
- It feels risky
- Someone might reject you
- You might feel like an imposter
- Talking about pricing feels uncomfortable
Summer Strategy:
- Reach out to 3-5 warm leads daily (just 15 minutes!)
- Follow up with past clients about summer availability
- Contact current clients about renewal opportunities
- Host a value-driven summer workshop or webinar
- Attend strategic networking events
Remember: Your ideal clients still have problems to solve in summer. Be the solution they find!
Activity #2: Simplify Your Client Attraction System
Many coaches try to be everywhere and do everything. Summer is the perfect time to simplify and focus.
The Summer Ecosystem Strategy: Create a repeatable, simple system with just three elements:
- ONE platform where you consistently show up (Instagram, LinkedIn, podcasting, etc.)
- ONE value piece to capture leads (PDF, workshop, training, quiz)
- ONE clear offer you’re focused on selling
What if for the next 60-90 days, you stripped away all complexity and just focused on these three elements with excellence?
Action Step: Map out your simplified summer ecosystem on one piece of paper. What platform, what value piece, and what offer will you focus on?
Activity #3: Deliver Exceptional Client Results
Your current clients are your best source of renewals and referrals. Summer is NOT the time to put them on the back burner!
Why this matters more in summer:
- Clients face the same summer implementation challenges
- They need increased accountability during seasonal transitions
- It takes far more energy to acquire new clients than to renew existing ones
- End-of-summer is the perfect segue to continue into fall
Summer Delight Strategies:
- Create a special summer-focused session for clients
- Develop a summer implementation guide as a bonus
- Increase touch points during vacation periods
- Frame the end of summer as a natural continuation point
When you deliver exceptional results during challenging seasons, your clients become walking billboards for your business.
The Power of Community During Summer
This is the exact time when having a strong coaching community matters most. When you’re tempted to slow down, being surrounded by coaches who are maintaining momentum is invaluable.
Inside the Best Damn Coach community, we’re focusing on high-leverage activities while others are taking the summer off. The result? Our coaches are filling their rosters while others struggle to regain momentum in September.
Want to learn more about BDC? Book a chat at amanda-walker.com/letschat
My Personal Summer Strategy (Sneak Peek!)
I practice what I preach! Here’s how I’m maintaining momentum this summer:
- Pre-recording podcast episodes before my kids are out of school
- Launching a special Limited Series podcast in June (mark your calendars for June 17th!)
- Planning strategic content that delivers consistent value even during vacation periods
The goal isn’t to DO MORE during summer; it’s to do more of the RIGHT THINGS.
Take Action Today: Your Summer Productivity Plan
- Block 15-30 minutes daily for sales conversations and follow-ups
- Map your simplified ecosystem on one page (platform, value, offer)
- Create one summer-specific resource for your current clients
- Plan your content calendar for consistent visibility
Remember: You can absolutely enjoy your summer AND maintain business momentum. It’s about being intentional with the time you do spend working.
Resources Mentioned
- BOOK A CHAT: Learn About Best Damn Coach
- FREE DOWNLOAD: 10 Powerful Questions Every Coach Should Know
- COMING SOON: Limited Series Podcast launching June 17th!
Connect With Me
- Instagram: @awalkmyway
- Website: amanda-walker.com
