What Two Days in a Room Full of Female Coaches Actually Does to Your Business
What if the event you’re not sure you’re ready for is exactly the one you need to attend?
That’s the question at the center of this episode. I brought together three women who attended the first-ever Best Damn Coach Live and asked them to take us back. To the doubt, the objections, the moment they said yes anyway — and what actually changed on the other side.
This is a roundtable with Kindyl Keeton, Sharleen Lucas, and Lauren Enright. Three coaches. Three completely different stories. One consistent thread: the decision to be in the room at a live event for female coaches changed the trajectory of their businesses.
BDC Live is back. April 13 and 14, 2026. If you’ve been on the fence, this episode is for you.
What BDC Live Actually Is (And Why It’s Different)
I’ve been to events that were high energy in the moment but left me with a notebook full of disconnected information and no clear next step. That’s not what I built.
Best Damn Coach Live is two focused days, exclusively for female coaches. No parade of speakers with no through-line. No pedestal energy. Real strategy, real-time feedback, and genuine connection with coaches who are actually in it.
Food is included. The ticket price is low on purpose. This is not a revenue play for me. Getting the right people in the room together. That’s the whole goal.
The Objections Were Real. They Came Anyway.
Every woman in this episode had a reason not to go.
Kindyl drove 16 hours from out of state with maybe one paid client. She almost talked herself out of it because she assumed everyone else would have their business together and she’d be out of place.
Lauren flew in from Montreal, cost of travel, US dollars, days away from her kids. She finally gave herself permission to just check flight prices. They were a fraction of what she’d assumed. She pitched it to her husband on the plane ride home from a family vacation. He said yes before they landed.
Sharleen drove in from out of state and said the investment was a no-brainer. What she came for was the energy of being physically present with people who are doing what she wants to do.
All three will tell you the resistance was the point. Working through it was the first growth edge the event gave them.
What Happens in the Room
This is where BDC Live does its thing.
Kindyl walked in expecting to feel behind. Instead, she watched coaches with full rosters wrestle with the same identity clarity she was navigating. “You are readier than you think,” she said. That realization alone shifted how she shows up in her business.
Sharleen’s biggest takeaway wasn’t a framework. It was two words that surfaced during an exercise: slay dragons. She didn’t fully understand it at the time. Months later, it became the permission she needed to step into her authority and stop hedging in her niche. One phrase. Still unfolding.
Lauren sat next to another coach, an author and podcaster. And something clicked. The things she wanted weren’t just dreams. They were things she could actually do. On the flight home, she wrote an email to her entire list: You heard it here first. I will write a book. I will start a podcast.
Additionally, my 16-year-old daughter was in the room the entire weekend. By the end of the event, she had an idea for a business. She’s made five figures with it since. That’s what the right room does — even the people around you absorb it.
When Scarcity Shows Up (And What to Do With It)
Lauren was honest about something that happens to almost every coach when tickets open: the scarcity spiral.
She’d already decided at the airport after year one that she was coming back. Then fall hit, business felt tight, and the old default kicked in. Avoid spending, pull back, protect what’s there.
She leaned on trust instead. Seven years in business. Revenue only going up. She bought the ticket. January was her best month ever.
Scarcity doesn’t go away the longer you’re in business. It shows up at a higher level each time. The move is always the same: recognize it, come back to what’s true, and bet on yourself anyway.
What’s Coming at BDC Live 2026
April 13 and 14, 2026 in Arizona. Here’s the full schedule:
- Sunday morning: Optional kickoff walk and talk at a local juice bar (if you’re already in town)
- Monday: Full event day, 9am to 4pm
- Monday night: Informal hangout at a local restaurant — no agenda, just good conversation
- Tuesday: Wraps at 4pm with a culminating happy hour
There are additions to this year’s event that have never been done before. Kindyl also put in a formal request for a dance party, and I’m not going to disappoint her.
This Event Is for Every Female Coach. Not Just the “Ready” Ones
Kindyl had one paid client. Lauren flew internationally. Charlene needed the room before she even knew exactly why.
None of them felt fully ready. All three are coming back.
If you’ve been waiting for the right moment, the right revenue number, the right season of business — this is your answer. Readiness gets built in rooms like this one. Not before you walk in.
BDC Live is April 13 and 14, 2026. Grab your ticket at amanda-walker.com/bdc-live. Flights, nearby hotels, and Airbnbs are easy to find. Commit to the dates. The rest follows.
Connect with the guests:
- Kindyl Keeton: Become a Badass: Unlock Your Full Potential podcast | Instagram | Facebook
- Sharleen Lucas: Website | Facebook
- Lauren Enright: Website | Instagram | Fertile From Within
Connect with Me:
