“If you’re not leveraging AI for coaches, I think you could be left behind while your competitors get 3-10 times more done in the same amount of time.”
I have a confession: I was completely resistant to AI for coaches. The whole thing creeped me out, and I was determined to be the business that stayed “authentically human” without any AI help.
But after witnessing what’s possible with the right AI implementation for coaches, I’m now saving 2-4 hours per week in my business – and my mind is officially blown.
In this episode, I’m sharing my complete journey from AI skeptic to AI collaborator, including the exact tools and strategies I use to amplify (not replace) my authentic voice. Furthermore, if you’re still on the fence about AI for coaches, this episode will show you exactly how to get started without losing your unique personality.
My AI Resistance Story (And Why It Changed)
Initially, I was rolling my eyes at AI for coaches. Additionally, I felt frustrated seeing obviously AI-generated content on social media, and I worried that AI would strip away my authentic voice. Moreover, after watching Mission Impossible, I was convinced AI was going to take over the world! 😅
However, everything changed when I attended a mastermind panel specifically about AI implementation. Instead of hearing about AI replacing coaches, these panelists shared how they used AI as collaborative specialists in their businesses. Consequently, I walked out thinking: “Am I holding myself back by resisting this?”
The 3 Biggest AI Mistakes Coaches Make
Before diving into what works, let me share the common AI mistakes I see (and made myself):
Mistake #1: Using AI Like a Fire Drill
Most coaches use AI reactively – only when they’re stuck or panicked. Unfortunately, this leads to generic inputs and generic outputs because you haven’t built a relationship with the tool.
Mistake #2: AI as Complete Replacement
Many coaches try to use AI to replace their voice instead of enhance it completely. However, this approach strips away your uniqueness – the very thing that attracts your ideal clients.
Mistake #3: One-Size-Fits-All Approach
Finally, most coaches haven’t customized or trained their AI tools. Therefore, they get vanilla, generic responses instead of content that sounds like them.
My 2-Week AI Testing Experiment for Coaches
Rather than jumping on the ChatGPT bandwagon, I decided to test three different LLMs (Large Language Models) to find the best AI for coaches like me:
The Three Platforms I Tested:
- ChatGPT – Most popular and common among my clients
- Gemini – Google’s AI with seamless Google Drive integration
- Claude – Recommended by a mentor for maintaining an authentic voice
My Testing Process:
For two weeks, I built relationships with each platform. Specifically, I would take walks or wait during my kids’ practices and simply ask each AI to get to know me better. Additionally, I gave them inputs and analyzed their outputs to see which felt most like “me.”
The Winner: Claude became the clear choice because it captured my blend of directness and softness – my authentic voice with personality and humanness.
The Game-Changer: AI Specialists for Coaches
Here’s where AI for coaches gets exciting: creating specialized AI assistants for different business functions.
My 5 AI Specialists:
- Amanda’s KPI Analyzer – Analyzes business data and workshops improvement ideas
- Funnel Optimizer – Reviews and optimizes my client attraction systems
- Ad Strategist – Writes, optimizes, and strategizes Facebook ads
- Content Creator – Develops podcast outlines, social content, and newsletters
- PR Machine – Handles media outreach and visibility strategies
The Secret: Uploading Knowledge to Each Specialist
Furthermore, here’s what makes these AI specialists incredibly powerful – I upload specific knowledge to each one:
For My Content Creator:
- Brand guide and voice guide
- Hundreds of client testimonials
- Newsletter samples
- Podcast transcripts
- Previous ads and freebies
- Webinar transcripts
For My Ad Strategist:
- Brand and voice guides
- Sample ads I’ve written
- Relevant podcast transcripts
- Client testimonials
This means when I ask for content, the AI already understands my voice, my clients, and my business model.
The Golden Rule of AI for Coaches: Great Input = Great Output
The biggest breakthrough in my AI journey was understanding this principle: Your output is only as good as your input.
How to Give AI Great Input:
- Upload transcripts from your coaching sessions
- Share your framework and methodologies
- Include your social media content
- Add client testimonials and case studies
- Explain your business model and ideal client
- Share personal details that inform your voice
Privacy Note:
Additionally, most AI platforms allow you to disable data sharing if you’re concerned about proprietary information. Consequently, you can customize your privacy settings while still training your AI effectively.
My Favorite AI Workflow for Coaches
Here’s my go-to process for creating content with AI:
- Use the mobile app (Claude doesn’t have desktop microphone features)
- Talk while walking or during kids’ activities
- Ramble for 3-4 minutes about my topic idea
- Let AI organize my thoughts into structured outlines
- Refine and customize the output to match my exact needs
Real Example: Last week, I batched two months of podcast outlines in two hours while at my son’s football camp. That same work would have taken me six hours at my desk!
Crafting Better AI Prompts for Coaches
Instead of generic requests like “Write a social media post,” try this approach:
Better Prompt Example: “I want you to act like a top-downloaded podcast creator and highly engaging speaker. Help me craft an outline for a podcast that will engage and excite my listeners about AI. Include [specific points you want covered].”
Additionally, always give your AI context about:
- Your role/expertise
- Your audience
- Your desired outcome
- Your specific requirements
Why AI Collaboration Beats AI Replacement
Effective AI for coaches isn’t about replacement – it’s about collaboration. Instead of losing your authentic voice, you’re amplifying it by:
- Creating more content in less time
- Organizing your thoughts more effectively
- Testing different approaches quickly
- Focusing on high-value activities like client coaching
The Truth About AI and Your Competition
Here’s my honest assessment: Coaches who resist AI may find themselves left behind. While you’re struggling to keep up, your competitors might be getting 3-10 times more done in the same timeframe.
However, this doesn’t mean becoming robotic or generic. Rather, it means becoming a more efficient and effective version of yourself.
Getting Started with AI for Coaches
Ready to begin your AI journey? Here’s my recommended approach:
Step 1: Choose Your Platform
Test multiple options (ChatGPT, Claude, Gemini) to find what feels most like your voice.
Step 2: Build the Relationship
Spend time “training” your chosen AI by sharing your content, voice, and business details.
Step 3: Create Specialists
Set up different AI assistants for various business functions.
Step 4: Start Small
Begin with one area (like content creation) before expanding to other business functions.
Learn My Complete AI Strategy
If you’re thinking “I want this but don’t know where to start,” I’m teaching my exact AI strategies inside the Best Damn Coach community.
During our recent 3-hour AI intensive, my members were mind-blown by what’s possible. You’ll get access to:
- How to choose the right AI platform for your voice
- Building your specialist teams
- Creating systems that amplify your authenticity
- Complete training on AI implementation for coaches
Ready to stop spinning your wheels and get your time back? Book a call to chat about joining BDC: amanda-walker.com/letschat
Take Action Today
Start experimenting with AI for coaches this week:
- Test one AI platform for 3-5 days
- Share your background and business details with the AI
- Ask it to help with one small task
- Analyze the output to see how it matches your voice
Remember: AI isn’t about becoming less human – it’s about becoming more efficient so you can focus on what matters most: serving your clients and building meaningful impact.
Resources Mentioned
- BOOK A CALL: Join Best Damn Coach
- FREE DOWNLOAD: 10 Powerful Questions Every Coach Should Know
- AI Platforms Mentioned: ChatGPT, Claude, Google Gemini
Connect With Me
- Instagram: @awalkmyway (DM me your AI questions!)
- Website: amanda-walker.com
