Why Recurring Revenue Is A Game Changer for Your Coaching Business
Picture this: It’s the first day of the month, and before you’ve even sipped your coffee, your phone is pinging with payment notifications. You already have thousands of dollars in guaranteed income before you’ve lifted a finger. This is the power of recurring revenue for coaches—and it’s exactly what we’re diving into today. Moreover, when you master recurring revenue for coaches, you’ll never start another month at zero again.
The Problem Every Coach Faces (But Won’t Talk About)
How many times have you started a month at $0.00 and felt that familiar panic creep in? Unfortunately, you’re not alone in this struggle. Furthermore, that emotional roller coaster—celebrating a record month one day, then lying awake at 2 AM the next month wondering where your next client will come from—is exhausting your nervous system and sabotaging your business growth.
Additionally, when your coaching business income is unpredictable, your brain stays in constant fight-or-flight mode. You can’t make strategic long-term decisions because you’re so focused on quick cash that you can’t see the bigger picture. As a result, you end up saying yes to the wrong clients, accepting low-paying projects, and burning yourself out chasing every opportunity.
A 15-Year-Old’s Business Lesson That Changed Everything
Let me tell you about my daughter McKenna. At 15, she attended my Best Damn Coach Live event and was so inspired that she started her own flower business. Within days, she was selling boutonnieres and bouquets for prom and Mother’s Day, pricing everything strategically and tracking her margins like a pro.
However, here’s where it gets interesting. At a family gathering, one husband asked if he could pay McKenna monthly to surprise his wife with fresh bouquets without having to think about it. Before the evening ended, she had five husbands signed up for subscription-style bouquet delivery at $50-60 per bouquet.
Subsequently, McKenna looked at me and said, “Mom, I now know I’ll have a baseline income of $250+ until the end of the year.”
Therefore, if a 15-year-old can figure out recurring revenue for coaches, so can you.
The Science Behind Why This Works
Here’s what most coaches don’t understand: This isn’t just about money—it’s about your nervous system. According to Maslow’s hierarchy of needs, we can’t focus on confidence, self-fulfillment, and growth when our basic security needs aren’t met.
Therefore, recurring revenue in coaching provides that foundation. Subsequently, when you know you’re starting each month with a guaranteed baseline, everything changes:
✨ You make better business decisions
✨ You can invest in growth opportunities
✨ You say no to clients who aren’t a good fit
✨ You plan ahead and take breaks without panic
✨ You stop the feast-or-famine cycle
3 Proven Models to Build Recurring Revenue in Your Coaching Business
Model #1: The Membership/Subscription Model
Clients pay $97-$297 monthly for ongoing support, group coaching calls, and community access. While this model can have higher churn rates, it’s perfect for coaches who want to serve many people at a lower price point.
Example: 10 clients × $100/month = $1,000 baseline revenue
Model #2: The Retainer/1:1 Model
Clients pay monthly for your services with clear 6-month or 12-month contracts. This higher-touch model creates deeper relationships and more predictable income.
Example: 4 clients × $500/month = $2,000 baseline revenue
Model #3: The Course + Community Model
Clients invest in your signature program and pay monthly for implementation support and ongoing coaching. This is how we structure Best Damn Coach—it’s not a membership they can cancel anytime, but a year-long transformation journey.
Example: 30 clients × $300/month = $9,000 baseline revenue
The Secret to High Renewal Rates
Here’s what separates successful recurring revenue strategies from those that fail: Clear contracts and exceptional value delivery. When you over-deliver and build genuine relationships, clients become your biggest advocates, leading to more referrals and renewals.
We don’t have money issues in our business because we create clear agreements upfront. People know exactly what they’re getting, when they’re getting it, and what’s expected of them.
Your Recurring Revenue Action Plan
Step 1: Calculate your monthly expenses—business and personal. What’s your true baseline need?
Step 2: Choose your model. Which of the three approaches excites you most?
Step 3: Design your delivery. How will you provide ongoing value that justifies a monthly investment?
Step 4: Create clear contracts. Protect both you and your clients with proper agreements.
Step 5: Test with current or past clients who already know your value.
Stop Starting Every Month at Zero
Every month you start with zero, you’re choosing uncertainty over stability, stress over peace, and survival over growth. You deserve better than that. Your family deserves better than that.
Recurring revenue isn’t just a strategy—it’s how great coaching businesses are built.
Ready to create your own recurring revenue stream? The coaches in Best Damn Coach are building exactly this kind of sustainable, profitable business. We’d love to support you in creating the financial security and peace of mind you deserve.
Resources Mentioned:
- Book a strategy call with Amanda
- The Retention Point by Robert Skrob
- Best Damn Coach Community
- Episode on overcoming a scarcity mindset
Connect with Amanda:
- Instagram: @awalkmyway
- Website: amanda-walker.com
- Free Resource: 10 Powerful Coaching Questions
