“If you feel like you’ve tried everything and you haven’t signed your next client yet, this episode is for you.”
We’ve arrived at the grand finale of my Momentum Series, and I’ve saved the juiciest, most transformative insights for last!
In this fourth and final installment, I’m tackling the question every coach asks themselves at some point: “Why haven’t I signed my next client yet?”
I’ve worked with hundreds of coaches, and I’m diving deep into the five core reasons you might be struggling to fill your client roster – including the #1 reason that keeps most coaches broke (hint: it’s not what you think).
Why This Episode Is a Game-Changer for Your Coaching Business
The truth? Most coaches focus on surface-level strategies when they’re not signing clients: creating more content, trying new platforms, or constantly tweaking their offers.
But after years of helping coaches build profitable businesses, I’ve discovered that the real barriers to client acquisition are often much deeper and more nuanced.
In this episode, I blend critical mindset shifts with tangible, actionable strategies that you can implement immediately. If you’re ready to break through your client acquisition plateau, this is the episode that will finally move the needle.
What You’ll Learn
- The surprising reason perfection is repelling your ideal clients
- How your “hustle energy” might be unconsciously turning potential clients away
- The one simple ask that most coaches avoid (but changes everything)
- Why selling “coaching” is killing your sales (and what to sell instead)
- The #1 reason most coaches struggle to sign clients (and the simple fix)
The 5 Real Reasons You Haven’t Signed Your Next Client
Reason #1: You’re Showing Up Perfect Instead of Real
Too many coaches think they need to have it all figured out before they can effectively lead clients. But in today’s world, nobody wants perfect—they want authentic.
The Problem: When you hide behind perfection, you either attract the wrong clients or no clients at all. Perfect feels unattainable and robotic, which doesn’t build trust.
The Solution: Share moments of messiness. Be vulnerable. When I share real struggles in my newsletters or Instagram stories, those are always the ones that get the most replies and engagement.
Action Step: Challenge yourself to share one real, vulnerable moment with your audience each week. Watch how it transforms your connection with potential clients.
Reason #2: You’re Operating from Scarcity Energy
You might be doing all the “right” things, but if you’re coming from a place of desperation or anxiousness, potential clients can feel it.
The Problem: When you’re in “I need money, I need clients” mode, you unconsciously repel the very people you want to attract.
The Solution: Anchor yourself in service rather than scarcity. Remember that we’re in business because we solve problems for people.
Action Step: Before creating content or making offers, ask yourself: “How can I genuinely serve and solve problems for my audience right now?” This shifts your energy from taking to giving.
Reason #3: You’re Avoiding the Bold Ask
Many coaches give endless value but never actually invite people to work with them.
The Problem: Your potential clients are busy. They don’t always know you’re accepting clients, your offers, or even what coaching could do for them.
The Solution: Make direct, clear invitations to work with you. Remember that you hold the solution to something your client is struggling with—it’s your responsibility to offer that help.
Action Step: Look at your last month of content. How many times did you explicitly invite people to work with you? If it’s fewer than 4 times, you need to make more bold asks.
Reason #4: You’re Selling Coaching, Not Results
When you do pitch your services, you’re focusing on the wrong things.
The Problem: You talk about how many sessions they’ll get, the WhatsApp access, the PDFs… and it’s all too overwhelming. Clients don’t care about the delivery method—they care about outcomes.
The Solution: Sell the transformation, not the coaching. Get crystal clear on the results your clients will achieve by working with you.
Action Step: Rewrite your offer description to focus 80% on the results and only 20% on the delivery method.
Reason #5: You’re Too Vague About What You Do
This is THE number one reason coaches fail to launch. Your messaging is too generic and doesn’t paint a clear picture of what you actually help people achieve.
The Problem: Saying things like “I help people find success” or “I help women over 40 get healthy” is too general. You blend in with every other coach.
The Solution: Get specific about the exact problem you solve and the exact results you deliver.
The Difference: Compare “I help women get healthy” versus “I help women lose 40 pounds so they feel confident in a bikini.” The second one creates an instant, clear picture.
Action Step: Rewrite your one-liner to be so specific that when someone hears it, they immediately know if they need you or not.
🚨 SPECIAL ANNOUNCEMENT: Last Chance for Live Coaching with Me! 🚨
This Momentum Series culminates in a LIVE coaching opportunity on May 7th at 9 am Arizona time, where you can get coached by me!
This is perfect if you want help with:
- Clarifying your messaging
- Crafting a bold ask that converts
- Shifting from scarcity to abundance energy
- Identifying where you’re being too vague
- Any other coaching business challenges
→ REGISTER HERE: amanda-walker.com/getcoached
Take Action Today!
If you resonated with all five reasons, don’t get overwhelmed. Pick ONE that feels most aligned with your current struggle and start there.
Remember: Sometimes we search for complex strategies and fancy tactics, but it’s mastering the fundamentals that creates sustainable momentum in your business.
Resources Mentioned
Connect With Me
- Instagram: @awalkmyway
- Website: amanda-walker.com
About the Momentum Series
This 4-part series was designed to help you break through whatever’s holding you back and create unstoppable momentum in your coaching business:
- Part 1: When You’re the Coach, Who Coaches You?
- Part 2: Why You’re Second-Guessing Every Decision in Your Coaching Business
- Part 3: The Key to an Effective Coaching Session
- Part 4: Why You Haven’t Signed Your Next Client Yet (You Are Here!)
