The Brutal Truth About Client Implementation

You know that sinking feeling. You just crushed a coaching session—your client was nodding, taking notes, saying “yes” to everything. Then they show up next week having done absolutely nothing. Sound familiar?

Here’s the reality: 90% of coaches are speaking to only 10% of their clients’ brains. Meanwhile, the other 90%—the unconscious mind—is quietly sabotaging every strategy you give them.

After studying thousands of clients and working with hundreds of coaches, I’ve discovered the one shift that changes everything. Furthermore, when you master this approach, your clients don’t just get better results—they become your biggest cheerleaders and referral sources.

The 4 Critical Mistakes Killing Your Coaching Results

Mistake #1: The Strategy Dump

You’re loading clients with tactics without addressing internal blocks. Consequently, you’re assuming logical strategies will override emotional resistance. However, telling someone to “just post on social media” won’t work if they’re terrified of judgment.

Mistake #2: The Cheerleader Trap

Instead of investigating what’s stopping them, you default to surface-level motivation. Rather than saying “you’ve got this,” start asking “what’s making you feel like you can’t?”

Mistake #3: One-Size-Fits-All Assignments

You’re giving everyone the same homework regardless of their resistance patterns. Additionally, you’re expecting them to execute like you execute—but not everyone operates the way you do.

Mistake #4: The Ghost Coach Syndrome

You coach them for one hour, then disappear for 167 hours. 

Meanwhile, their unconscious mind runs wild with limiting beliefs and sabotage patterns.

The Science Behind Why Coaching Fails

Your client’s brain operates in two parts:

• Conscious mind (10%): The goal setter—says “I want to lose weight” or “I want to build my business”
• Unconscious mind (90%): The goal seeker runs programs based on past experiences, fears, and beliefs

Most importantly, there’s a “critical wedge” between these two parts. When this wedge is thick, clients say they want transformation but unconsciously sabotage their progress.

The One Thing That Changes Everything

Stop coaching the goal. Start coaching the resistance.

Instead of diving straight into strategy, investigate what’s happening.

The Resistance Investigation Process

Step 1: Explore the Real Blocks

• “When you sit down to write that post, what happens?”
• “What thoughts come up when you think about hitting publish?”
• “What’s happening in your body right now?”

Step 2: Ask the Golden Questions

• “What’s the worst thing that could happen if you did this?”
• “What would have to be true for this to feel easy?”
• “What would your inner voice say if you followed through?”

Step 3: Build the Bridge. Once you identify the resistance, you can figure out how to get over it. Therefore, you’re connecting their conscious goals with unconscious cooperation.

Real-Time Support: The Game Changer

The most successful coaches don’t just identify resistance—they support clients through it in real-time. Here are proven methods:

✨ Voxer coaching for immediate resistance support
✨ Automated email check-ins scheduled for critical moments
✨ Implementation intensives where you work alongside them
✨ Accountability partnerships within your program
✨ WhatsApp or text support during execution phases

The Ripple Effect of Mastering Resistance Coaching

When your clients implement what you teach them:

• They get results faster
• They become your biggest cheerleaders
• They renew their contracts
• They refer other clients
• They rave about you when you’re not in the room

Most importantly, this becomes your most effective marketing strategy—and it’s completely free.

Transform Your Coaching with Advanced Strategies

Ready to stop watching clients stay stuck? The strategies I’ve shared today are just the beginning. Inside the Best Damn Coach program, we dive deep into resistance coaching techniques that aren’t taught in traditional certifications.

Right now, new members get 60 days of Voxer support so you can practice these techniques with real-time guidance. Additionally, I’m hosting an exclusive workshop on July 29th at 10 am Arizona time called “Why Your Coaching Isn’t Selling” with a 30-minute fix that changes everything.

Your Next Steps

For the workshop: Head to https://amanda-walker.com/getclients/
To chat about BDC: Visit amanda-walker.com/letschat
Free coaching questions: Get my 10 Powerful Questions Every Coach Should Know at amanda-walker.com/questions

Remember: You’re not selling coaching—you’re selling transformation. And transformation happens when the unconscious mind gets on board with the conscious mind.

Connect with me: @awalkmyway on Instagram