Coaching Offer Not Selling? It’s How You’re Talking About It
Your coaching offer not selling isn’t because the offer is bad. When you put it out there and it feels like crickets, and you’re not making the impact you want (even though you know you’re incredible at what you do), it’s not the coaching offer not selling that needs changing.
Instead, it’s something else entirely.
In this episode, I’m breaking down exactly what that “something else” is. Additionally, the third piece I highlight is going to be a game-changer for your coaching business.
Fair warning: This might challenge everything you think you know about why your coaching offer is not selling.
The Pattern I See With Struggling Coaches
It feels harder than ever to stand out in a crowded coaching market. Maybe the things that were working before aren’t working now, and that leaves you feeling like a hidden gem.
You know you’re brilliant. Additionally, you have extensive expertise. Furthermore, you want to create meaningful impact. However, you’re feeling stuck because::
- You’re not getting the clients you want
- You’re not confidently talking about your coaching services
- You’re not sure what to say that looks different from everyone else
- You feel hesitant about putting yourself out there
When coaches experience their coaching offer not selling, here’s the pattern I see: They immediately think “My offer is bad. My coaching package is wrong. My program isn’t what people want.”
Today, I’m going to show you that’s not true.
Why There Are Masterful Coaches Who Are Still Broke
There are plenty of masterful, talented coaches out there who are struggling financially. They’re brilliant at what they could do, but they don’t have the income to prove it.
A coaching offer not selling isn’t because:
- They’re not capable of creating transformation
- They have impostor syndrome
- Their offer is actually bad
Many coaches tell me, “I know I’m good at what I do. I could really transform lives.” They don’t feel like impostors, but they feel confusion, hesitation, or frustration around “What am I doing wrong? Where should I be spending my time?”
This confusion has you working on things that aren’t moving the needle – like constantly changing your offer – when that’s not actually the problem.
The Bottle Label Problem
Imagine you’re inside a bottle. When you’re inside the bottle, you cannot read the label from the outside.
This is the continual problem I see with coaches (and one I struggle with myself). What’s actually happening is that you’re talking about your offer in a way that doesn’t make sense to your ideal client.
You’re speaking “too coachy.” You’re using coach language to people who don’t speak coach yet. Moreover, you’re sharing things about your offer that they don’t care about.
The Logical Proof Your Offer Isn’t Bad
Here’s why I know with certainty it’s not your offer that’s the problem:
Nobody has bought your offer to tell you it stinks. Nobody has said, “Wow, coaching with you really sucks. I’d never buy that again.”
It’s not the offer because nobody has bought the offer. This reveals with certainty that it’s the way you’re talking about the offer that’s holding you back from success.
The 3 Ways You’re Sabotaging Your Offers
Mistake #1: Using Language That’s Too Coachy
You’re using language from your own transformation and experience that’s far beyond where your client currently is.
Mistake #2: Talking About Deliverables Instead of Outcomes
Here’s what you need to understand: It’s not their job to know what they need. You’re the expert who decides on the best-fit container to get the result.
They might think they can solve their problem in three sessions. However, you know it will take six months to undo the patterning that created their situation.
When we focus on the parts of your program, clients feel like it’s either:
- Not enough
- Too much
- Unnecessary
Your clients don’t care about the number of sessions. They care about something more important.
Mistake #3: Not Speaking to Results (The Game Changer)
Your clients care about results. They want to know:
- How to overcome their specific pain point
- Solutions to their daily struggles
Why This Isn’t About Your Offer
If your coaching offer is not selling, it has nothing to do with the actual offer. It has to do with:
- How did you name it
- How you talked about it
- The confusion you’re experiencing around outcomes
The great news: All of these are 100% fixable.
Rather than throwing everything away or burning it down, you just need someone who can help you get clarity and rework the language.
The Bottom Line
You don’t have to throw away your offer and start over. The expertise is there. The transformation is possible. The value is real.
What needs to shift is how you communicate that value in language your ideal clients actually use and understand.
Stop speaking to people who don’t speak coach yet. Start speaking to their daily reality, their actual pain points, and the specific results they’re desperately seeking.
Ready to Fix How You Talk About Your Offer?
This is the only time I host this training series all year. It will transform how you think about and communicate your coaching services.
Register now: https://amanda-walker.com/live
Let’s fill this virtual room with brilliant coaches who are ready to stop being hidden gems and start being the obvious choice for their ideal clients.
