5 Things I Actually Do to Make Selling Easy
Nobody told me when I became a coach that I was also signing up to be a salesperson. And if you’re building a coaching business right now, you probably felt that exact moment of realization too. Nine years in, here’s what I know: making selling easy is not optional. It’s the difference between a full client roster and a business that stalls every time you stop launching. In this episode, I’m sharing the 5 specific things I actually do to make selling feel authentic and something I can do week after week without the dread.
These aren’t theories. These are the real strategies I’ve built over years of doing the reps, making the calls, sending the emails, and yes, crying on the office floor a few times too. If selling still feels clunky or sleazy, this one’s for you.
The 5 Things That Make Selling Easy as a Coach
None of these are complicated. But simple doesn’t mean easy, especially when you’re selling something tied to your identity and your gifts. So take what resonates, run it through your own filter, and start building your version of this.
1. Reframe your mindset. Selling is delivering a solution, not chasing a dollar.
This is the foundation, and every strategy after this one depends on it. Before anything else, you have to deal with what’s happening in your head. Most coaches come into sales with preloaded beliefs, shaped by how they were raised, how selling was modeled for them, and what their families said about salespeople. That programming runs the show until you actively interrupt it.
So I stopped using that word entirely. In my head, in my company, and in my emails. My personal belief is that I’m giving someone a solution that gets them faster to what they want. When I retrained my mind to believe the person on the other end was excited to hear from me, the energy behind every email, call, and post shifted completely. Start with a bridge thought. Pick something neutral you can actually believe right now, and build from there.
2. Get into the right energy state before every sales moment.
Before any selling situation, whether it’s an email, a story post, or a DM conversation, I also do a quick internal check, “Am I coming from curiosity or from need?” Am I focused on her problem, or am I gripping the sale? That one question tells me everything about how the conversation is going to go.
3. Sell every single week without exception.
Selling is a skill, and skills only get easier with reps. If you only sell during a launch or once a month, it will never feel natural. So I sell to my email list every single week. Sometimes it’s soft and relational. Sometimes it’s a direct offer. I’m also in my Instagram stories at least four times a week with some kind of call to action.
4. Let your client’s results lead your selling conversations.
Results are already happening for you, even if you’ve only worked with beta clients or friends. Those wins count. Every Thursday, I recap what happened in my coaching sessions and post it. If a client sends me a Voxer message or posts in our group, I screenshot it immediately and save it to a “Testimonials” album on my phone. That archive means I’m never starting from scratch. When a potential client sees consistent proof of your work, it plants one simple belief: she actually delivers. In today’s market, proof beats positioning every time.
5. Detach from individual outcomes and trust what consistent effort builds.
This one took me three years to really internalize, and it’s the reason building this business finally feels free. When every single sales moment carries the full weight of your worth as a coach and a person, selling becomes crushing. One no ruins your week. One underperforming launch makes you question everything. But when you sell every week, no single post or call is make-or-break anymore. Volume removes the pressure. I stopped needing specific people to say yes. My belief now is that if they’re for me, they’ll come back. And my value as a coach doesn’t go up and down based on who said yes this week.
Your Action Steps
This Week
- Write down your bridge thought. The new belief you’re reaching for around selling. Keep it neutral. Put it somewhere you’ll see it every day.
- Find one way to sell this week. An email, a story post, a DM conversation. Do it. Get the rep.
This Month
- Build your testimonials archive. Create a dedicated album on your phone or a folder on your desktop. Screenshot client wins, Voxer messages, and social proof as they come in.
- Build a pre-sell routine. Decide what your 2 minutes look like before you go live, hit send, or hop on a call.
This Quarter
- Sell every week for 90 days. Watch how your confidence shifts. Notice how your voice changes on calls. Track what starts converting. The reps are the strategy.
