How to Bring In Quick Cash
That panicky moment is real. You open your bank account and the number is lower than you expected, or a client is wrapping up and nobody is lined up to fill the spot. Every coach feels that drop in their stomach at some point, so I want to meet you exactly there. In this episode, I’m walking you through three ways to make money as a coach fast, using trust you’ve already built. Then I’m telling you why these are short-term power moves, not a business plan, and what to build instead so you’re not living in a constant fire drill.
This episode came straight from office hours. A student told me she needed to make money now, and my question back to her sparked everything I’m about to teach you. So grab your notes and let’s do the damn thing.
Check your vision before you chase the cash
Before you touch any tactic, I want you to pause and check what’s driving you. You’ve heard me talk about towards-and-away-from motivation on this show, and a cash crunch is pure away-from energy. I don’t like where I’m at, so I have to do something different. That motivation is useful, but it can’t be the whole engine.
So ask yourself: what do you actually want this business to do? Replace your corporate salary? Pay the mortgage consistently? Hit $10K months? Pay yourself $3,000 a month while putting $500 into savings? Get specific, because the vision is what turns a panic response into a plan.
Three fast ways to make money as a coach
These moves work because you’ve already built trust somewhere. Now you’re going to use it.
1. Hunt for the low-hanging fruit
Open your email list, your DMs, your CRM, your Stripe dashboard. Anywhere you track leads and payments is a goldmine, because these people have already invested in you. They trust you, they like you, and some of them are just waiting for your next offer.
Reach out personally. If someone said no on a sales call 30 or 60 days ago, check back in and see how things are going. If a long-term client wrapped up, offer a maintenance package with one session a month. Then make the honest ask: I’m growing my coaching business right now, you were a dream client, and I’d love an introduction to anyone in your network I could serve.
This is one of the fastest ways to make money as a coach, because you don’t have to win over anyone’s trust from scratch. Maybe your list is only five people. That’s fine. Five is five more than zero. In my Small Bite Offer cohort, I have students build a hot ten or hot twenty list exactly like this, and one of them replied within the week to say she’d already sold from it. Your homework: list everyone who said yes to you in the past year. That list is your starting point.
2. Sell the messy version
The fastest path to cash is not polished. It’s not a beautiful web page or an evergreen funnel or perfect templates. It’s the scrappy session you’ve been meaning to test, offered at a lower price point, right now.
Too many of you are stuck because you think everyone making money has it all nailed down. Absolutely not. Most of my programs launched messy, and I’m a huge fan of getting paid to build. Say to that one perfect-fit person: I’ve been thinking about creating this, I’ll be charging $1,500, but because I already know and love working with you, you can have it for $1,000. You bring in cash, you test the offer, you refine the process, and they get a discounted experience. Everybody wins.
3. Talk about what you sell
This move is the simplest one, and most of you are skipping it. When my student said she needed money, I asked when she last talked about her offer. She couldn’t tell me. She thought maybe the beginning of the month.
What you sell feels obvious to you. It is not obvious to your audience. I still have friends who ask me what exactly I do. So name the offer, what it does, and the results it gets, in one post, one story, one email, one conversation. No hedging, no “exciting things coming soon.” There is a direct correlation between how often you talk about your services and how often people buy. If you want to sell coaching services, talk about your coaching services. My challenge for you: 30 days, 30 mentions. Can you do that?
Quick cash is not a business plan
Now for the honest part. These three moves are short-term power plays. You can make money as a coach this way for a while, because you’re cashing in on trust you already built. But that well runs dry if you only visit it in a panic.
If you sell hard for three days every time you get scared, land one client, and let off the gas, you’re selling by reaction. That’s not a business. That’s a fire drill, and fire drills are exhausting. The coaches who last aren’t just great in a crisis. They’ve built a selling rhythm, which is exactly what the rest of this series will teach you.
