Navigating the Coaching Industry: Insights from an OG Coach with guest Andrea Owen

amanda walker business life coach

In this week’s episode, I am joined by Andrea Owen to talk about navigating the ever-changing world of coaching.

Andrea is an author, global keynote speaker, professional certified life coach, and the proud author of How To Stop Feeling Like Shit: 14 Habits That Are Holding You Back From Happiness. Inside the episode, we talk about what really helps you stand out as a coach, how to build a sustainable business that grows with you, and the importance of building relationships and community.

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Andrea Owen is an author, global keynote speaker, professional certified life coach, and the proud author of How To Stop Feeling Like Shit: 14 Habits That Are Holding You Back From Happiness. She has taught hundreds of thousands of women tools and strategies to be able to empower themselves to live their most kick-ass life through speaking, her books, coaching, and her wildly popular podcast with close to 4 million downloads.

You can learn more about Andrea here:

In the ever-evolving world of coaching, there are pioneers who have witnessed the growth and transformation of the industry. One such individual is Andrea Owen, an experienced coach and author who has navigated the coaching landscape for over a decade. In this blog post, we delve into a conversation between Andrea and Amanda Walker, where they discuss Andrea’s journey, the changes in the coaching industry, and what it takes to stand out as a coach in today’s competitive market.

Building the Foundation: From Fitness to Coaching

Andrea Owen began her career in the fitness industry but soon realized she wanted to make a more profound impact on her female clients’ lives. Personal challenges led her to a pivotal moment of self-discovery, pushing her to seek coaching education. She became certified with Coach Training Institute and embraced methodologies like Brene Brown’s The Daring Way and She Recovers Coaching. Today, Andrea is a keynote speaker and the author of three books, with more on the way.

The Evolution of Coaching: From Diamond Dozen to OGamanda walker business life coach

When Andrea first entered the coaching world, it was still a relatively new and unexplored territory. She recalls being one of the few life coaches in the industry, and the concept of an authentic personal brand was just emerging. However, as time went on, the coaching industry saw significant changes. Authenticity remained crucial, but now building genuine connections with the audience became even more important. Andrea emphasizes the shift from brand-focused marketing to meaningful engagement and connection.

The Challenges and Opportunities

Andrea acknowledges that the coaching landscape has become more challenging today. Starting from scratch in 2023 with no following or email list would require substantial effort and dedication. While it is still possible to succeed, she highlights the importance of developing a social media strategy and having a charismatic personality to build effective networks. Consistency is another key factor, as many coaches give up prematurely without seeing immediate results. Andrea’s journey demonstrates the significance of long-term commitment and patient growth.

Relationships and Networking

One aspect that greatly contributed to Andrea’s success was her focus on building relationships. She recalls her early networking experiences on Facebook, reaching out to like-minded individuals and forging connections that ultimately shaped her business. Networking allowed her to expand her circle, creating a strong network of peers and mentors. Andrea encourages coaches to prioritize relationships over constant sales pitches, as genuine connections withstand the test of time, regardless of changes in algorithms and social media platforms.

The Power of Delayed Gratification

In a culture increasingly driven by instant gratification, the coaching industry demands a different mindset. Andrea emphasizes that success as a coach requires patience, grit, and the ability to delay gratification. New coaches often struggle with the expectation of immediate results, but building a trustworthy reputation and delivering consistent client results takes time. The journey to success is a marathon, not a sprint, and Andrea’s advice highlights the importance of embracing the process.

Embracing Change and Transition

As Andrea reflects on her coaching journey, she acknowledges the shifts in her own desires and ambitions. While she was once fueled by hustle culture and relentless ambition, her priorities have evolved. Recognizing her own energy and the changing landscape of coaching, she contemplates a transition to clinical psychology, seeking a steady path that aligns with her current aspirations.

Absolutely. The power of coaching is undeniable, and if you’re ready to step into your role as the best damn coach you can be, I invite you to join my program, Best Damn Coach. In this comprehensive program, you’ll gain the knowledge, skills, and strategies to excel in the coaching industry. We’ll explore the foundations of effective coaching, dive deep into building your unique brand, and master the art of connecting with your audience on a profound level.

But it doesn’t stop there. Best Damn Coach goes beyond theory and offers practical tools and techniques that you can implement immediately. From honing your active listening skills to creating impactful coaching sessions, you’ll learn the strategies that have helped countless coaches elevate their practice and make a lasting impact.

So if you’re ready to unlock your full potential as a coach, make a meaningful difference in the lives of others, and thrive in this ever-evolving industry, I encourage you to visit our website and join the Best Damn Coach program today. Together, let’s create a coaching revolution and empower individuals to embrace their true potential.

Remember, the world needs your unique voice and coaching expertise. Let’s embark on this transformative journey together and become the best damn coaches we can be.

Share with me your biggest takeaway from this episode:

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Thank you for tuning in to the Best Damn Coach podcast. Don’t forget to subscribe and join our incredible community of coaches dedicated to making a positive impact in the world. Until next time, keep coaching, keep growing, and keep enjoying the journey.

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Interested in working with Amanda or learning more about her programs?  Click here to book a time to chat.

Heya, I’m Amanda!

Coaching changed my life.

Coaching is in my blood. I became a coach for the 1st time at 15 when I coached 4-5 year old boys in a pee-wee basketball league. I then coached the hardest crowd ever as a high school teacher and coach, then added to my coaching resume Level 1 CrossFit Coach, Precision Nutrition Coach, and now Certified Master Life Coach, NLP and hypnotherapy practitioner. I have combined my 25 years of coaching into this program to help you become a better coach.

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