The 3 Mistakes Coaches Make When Creating Their Signature Framework

signature coaching framework

3 Mistakes I See Often in Signature Coaching Frameworks

Hey there, friends! Welcome to this week’s episode of the Best Damn Coach Podcast! Today, we’re diving deep into the world of coaching with a focus on building a Signature Coaching Framework.

What is a signature coaching framework?

I often talk about sourdough bread making on the show on on my IG—maybe a bit too much, and I apologize for that. It’s because I genuinely love it. When I decided to learn how to make sourdough bread though, I didn’t just throw random ingredients together and hope for the best. I sought a proven method from a friend with a tried-and-true recipe. A recipe is essentially a framework, a step-by-step process that guarantees a delicious loaf of sourdough bread every time.

Your clients need a recipe as well.  When you create a signature framework, you accomplish two KEY things: you start to differentiate yourself from everyone else in your niche, AND you get your client’s consistent results.

Why do you need a signature coaching framework?

The reality is you are ONE signature framework away from becoming THE stand-out coaching in your niche. AND…that’s exactly why a framework for your coaching is a necessity.  It helps you become the cotton candy flavor that “pops” instead of plan old vanilla.

Today, I want to dive into some common mistakes I’ve noticed when coaches try to develop their “Signature Coaching Frameworks.”

3 Common mistakes and how to avoid them in your coaching framework… (04:36)

I’ve led hundreds of students through our Framework Builder Lab, and inevitably, along the way, I get an opportunity to see and hear from some of the common mistakes.

Question for you: do you have a process, or are you just tossing ingredients into the metaphorical coaching bowl and hoping for results? I’ll be honest; I didn’t have a “Signature Coaching Framework” initially.  I lacked my unique secret sauce, a proven method I could guide every client through for amazing results.

When I was a teacher, I did this exceptionally well as I always built frameworks for my students.  Then–I had a major ah-ha and began to build my own framework (and lots of mini frameworks)

You see, results matter. When your clients succeed, they become your best advocates. But having a “Signature Coaching Framework” does more than that. It provides clarity about your coaching journey, where you’re taking your clients, and the steps to get there. That’s why I created the Framework Builder Lab—to help coaches like you develop their unique “Signature Coaching Frameworks.”

I know many of you feel frustrated because you’re lost in a sea of sameness in the coaching world. You know deep down that you’re different, that you have something special to offer. A “Signature Coaching Framework” sets you apart. It becomes your brand, and people recognize you as the expert in your niche. Today, I’ll discuss the common mistakes coaches make when trying to build their “Signature Coaching Frameworks.”

Click here to learn more about the Framework Builder Lab 

Mistake #1: Starting at the Beginning (06:51)

One common mistake is starting the framework from the beginning. It’s like trying to make sourdough bread without knowing what the final result should taste like. That’s why I use my framework the Reverse Design Method inside the Lab, which begins with the end in mind. Just like you wouldn’t start a marathon without knowing the finish line, your coaching framework should start with a clear endpoint.

In order for your clients to have consistent results, you must have a clear finish line.  Often coaches start from the beginning and “wing-it.”  By the time they get to the end of their time with their client, they have not even achieved the outcomes that were promised.  Starting at the end, what I call using the Reverse Design Method, guarantees consistent results for your clients.

Mistake #2: Lack of Tangible Results (09:06)

Another mistake is not providing tangible results in your framework. Your clients need a clear bullseye to aim for, not vague promises. Using actionable verbs like “identify” or “create” sets clear expectations and ensures measurable outcomes.

When you have tangible results in your framework, is also allows you to create check points along the journey with your client.  You will have direct measurement as to if your client is achieving the results they set out to achieve or not.

Mistake #3: Keeping Your Coaching Framework a Secret (11:17)

The third mistake is not talking about your framework enough. It’s like my husband downplaying his SWAT experience. Your framework adds credibility and legitimacy to your coaching. It becomes part of your brand and content.

Our students in the Framework Builder Lab are overcoming these mistakes and building massively effective frameworks.  You can hear right from some of our F.B.L. students in our round table case study episode HERE.

How to create a framework for your coaching business? (13:43)

I consider myself a “framework-building ninja” and have helped over 100 coaches identify and create their signature framework too! I’d love to help you begin to think about what yours would look like too.  Join me in my FREE workshop called the Signature Coaching Framework where in less than 60 minutes, I’ll teach you the exact steps you need to take in order to create a signature framework. You’ll gain clarity and confidence and be ready to coach your clients without feeling like a major imposter.

You can sign up here:


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Thank you for joining me in this episode. Remember to subscribe on your favorite podcast platform and leave reviews to help others discover our content. Our mission is to help 1 million coaches serve 1000 clients, and your support makes it possible.

It’s an honor to guide you and have you join us on the show every week!

Go out there and coach them up with your unique “Signature Coaching Framework”! If you need support along the way, don’t hesitate to reach out.

Heya, I’m Amanda!

Coaching changed my life.

Coaching is in my blood. I became a coach for the 1st time at 15 when I coached 4-5 year old boys in a pee-wee basketball league. I then coached the hardest crowd ever as a high school teacher and coach, then added to my coaching resume Level 1 CrossFit Coach, Precision Nutrition Coach, and now Certified Master Life Coach, NLP and hypnotherapy practitioner. I have combined my 25 years of coaching into this program to help you become a better coach.

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