Why Your Business Should Be Boring

Why Your Business Should Be Boring

Why Your Business Should Be Boring

In today’s fast-paced and ever-changing business landscape, the idea of a “boring” business may not sound appealing. However, I wanted to argue that embracing the simplicity and repetition of a “boring” business can lead to increased profitability. Today, I will share my insights on why your business should be boring and how businesses that focus on optimization and metrics tend to be more successful.


Key Takeaways:

  • Embracing the simplicity and repetition of a “boring” business can lead to increased profitability.
  • Shifting your internal dialogue to focus on metrics and optimization rather than constantly seeking excitement and change is crucial.
  • Tracking key metrics, such as conversations and sales calls, can provide valuable insights and help you make data-driven decisions.


Embracing the Boring: It’s My Path to Success

As an entrepreneur, I used to fall into that self-defeating mindset: “I should be further along” or “It should have already happened.” Sound familiar? Those thoughts wrecked my focus and kept me endlessly changing things within my business. Then, I started questioning the basis for these thoughts and focusing on the numbers instead. This shift toward long-term discipline and steady work has been my secret to avoiding the trap of constant restarts. Instead, I finally began optimizing what I already had in place.

Honestly, letting go of those nagging fears and negative emotions when my business feels boring is a constant battle. We entrepreneurs tend to crave excitement and chase new things, but that leads to inconsistency. Instead, I try to find excitement and fulfillment in other parts of my life – hobbies, fitness, anything! I’ve finally learned to let my business be the strategic, data-driven thing it needs to be.


The Power of Metrics: My Conversations and Sales Calls

To truly embrace the path to a boring (and successful) business, I focus on key metrics. Really, just two: conversations and sales calls. By conversations, I mean any meaningful discussion about my business. I track how many of those I have each week and always try to push that number higher. Getting in front of people creates opportunities.

Sales calls are where those conversations turn into paying clients. I track how many of those calls I make and the results. The data is so illuminating and helps me keep refining my sales approach.


Boring Business is Beautiful: Why I Love Simplicity, Resilience, and Profits

Okay, a boring business might not sound sexy, but it gets the job done. Fewer team members, less moving parts, less stuff to break – that translates to better profit margins! I focus on just a few core things and make them top-notch. That efficiency means more money in my pocket.

Boring businesses can weather the storm, too. Change happens, and markets shift, but when my course is steady, I adapt quickly. Complexity is a huge liability in an uncertain world.



I’m not going to lie, embracing the “boring” isn’t always a thrill ride, but it’s how I’ve found greater profitability and long-term success. I’ve changed my thinking, learned to let go of some unproductive emotions, and made data my best friend. Ditching the constant chase for new offers might feel less exciting, but it’s way more sustainable. Give me boring and profitable days!


Heya, I’m Amanda!

Coaching changed my life.

Coaching is in my blood. I became a coach for the 1st time at 15 when I coached 4-5 year old boys in a pee-wee basketball league. I then coached the hardest crowd ever as a high school teacher and coach, then added to my coaching resume Level 1 CrossFit Coach, Precision Nutrition Coach, and now Certified Master Life Coach, NLP and hypnotherapy practitioner. I have combined my 25 years of coaching into this program to help you become a better coach.

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